Achieve Meta pixel event match quality score up to 9.3
Achieving the highest Event Match Quality (EMQ) score in Meta Pixel involves ensuring that your events are accurately tracked and matched with user data in Meta's database
Use Advanced Matching:
Enable Advanced Matching in your Meta Pixel settings. This allows you to send additional user information (like email, phone number, etc.) along with your events, improving the accuracy of event matching
Create a Data Layer Variable:
Set up a data layer variable in GTM to capture purchase data. This variable should include parameters like value, currency, order id, first name, last name, email, phone, zip, street
Configure GTM Tag for purchase
In GTM, create a new tag for the Meta Pixel. Create triggers for the purchase event. These triggers should fire on the order confirmation page.
Enable Advanced Matching:
Use advanced matching in Meta Pixel to send additional user information
Test the purchase event from Facebook event Manager:
Regularly test your setup and monitor the Event Match Quality score in Meta's Events Manager
The Final Result:
Feel free to ask if you have any questions.
