SEO, AdWords, affiliates, advertising, and promotions
I'm running an ecommerce store through Shopify. I ran an ad using ads.tiktok & the app through Shopify but they stopped working. My ad campaign on Shopify says it's costed me $81.29 but yet on ads.tiktok it says the total cost is USD$150.
Which one is the most accurate one?
Do they not just sync or am I missing something?
Is this why my ads have stopped running?
Firstly, congratulation for your first online business. It would be hard at the beginning. Most other business would be same as you in the past, and now they are successful So be patient!
Running ads such as Facebook ads, Instagram ads, even Tiktok ads could be the popular methods to viral your products faster. However, if you are a small or medium business, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues.
My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your.
1. What is Affiliate marketing ?
Affiliate marketing is a marketing model which helps to grow your business faster and stably. This marketing campaign allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.
2. What are advantages of affiliate marketing:
- Make extra income
The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget.
The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn.
- Low investment but high cost effective
In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.
- Promote business brand name
A research reported that 92% of customers trust the recommendations of people, companies or influencers they know.For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.
Here are our recommendation to push your sales with affiliate marketing:
1. Offer a competitive commission
When setting the commission rules, make sure that it is compatible with your market (not too low or too high in comparison with your competitors). Consider your profit margin, marketing cost and product original price to calculate proper commission amount, just be sure not to be too greedy or too generous. A competitive commission will help affiliate work harder, and increase sales conversion.
Via UpPromote: Affiliate Marketing, you can setup your commission structure for each commission program. for example you can pay your affiliate percentage of sale, flat rate per order, or flat rate per item.
2. Generate coupon code:
A lot of shoppers search for coupons to see if it's a chance they can save some money upon purchasing. Thus, assigning a coupon code for your affiliates can both bring benefits to the customers and help your members to convince the consumers to buy from them.
Moreover, a discount coupon can be easily shared and remembered, which is useful for social media promotion. Coupon code within UpPromote: Affiliate Marketing can be assigned manually or automatically .
Studies have shown that in sales positions, high performers are responsible for producing 67% more revenue than other average performers. That's why focusing on high-quality affiliates is so important to grow your affiliate campaign sustainably.
For those who have worked with you for a long time or shown their incredibly outstanding performance, through UpPromote: Affiliate Marketing you can consider offering them Lifetime commission so that the affiliate will get commissions for all future purchases of a customer who buys from the affiliate once.
5. Offer higher commission rate for outstanding affiliates
On the other hand, you can motivate your team by moving them to a different program once they reach a proper level (such as referring 1000 orders successfully). As affiliates sell more, they earn more. For example:
0 – 1000 referrals = 20% commission
1000– 2000 referrals = 25% commission
2000– 5000 referrals = 30% commission
5000+ referrals = 35% commission
You can use UpPromote: Affiliate Marketing to build your own auto-tier commission rule easily with three main types of conditions. Your affiliates will get automatically leveled up once their performances meet the level condition set, the conditions could be based on.
Here are your recommendation. We hope these are useful for you. Good luck with your business!
All the bests,
Build. Manage. Succeed with Affiliate Marketing
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