Add to cart action from a marketing email

[Zhanna711]

How do trigger 'add to cart' action directly from a marketing campaign? I want to bypass sending customer to the PDP and lend them on shopping cart when they hit 'add to cart' directly from a marketing email. Is that possible?

[ohadsc]

Hey @Zhanna711,

Ohad here, from Zoorix.  The solution I can think of requires some coding skills, here is how it goes:

1. Navigating the customer to a dedicated landing page with a query param that specifies the product/variant id

2. Use the Shopify Add To Cart Ajax API to add the product to the cart

3. While the product is being added show the customer a spinner, possibly with text saying that the "Product is being added to the cart", or something similar.

3. After the product was added, navigate the customer to the cart page

I hope this helps and let me know if you have any questions 🙂

Cheers!

Ohad

[Zhanna711]

Thanks Ohad! Appreciate your response, I'll take a look.