Hey, So I have been running Fb video ads for about a week now. I have had 750 visitors on my site, 20 add to carts and 8 initiated checkouts but no conversions what so ever!!!
I am running facebook ads for the magnetic charging cables with different plugs, my ads are performing above average ( daily 5USD budget) according to facebook !
I do not know what I am doing wrong, I created a 30% sale for the product, have no shipping fees and a quite reasonable price.
Please someone help me or give me tips on what I am doing wrong or what I could be doing better.
My site is gloriousgadgets.net
I have thought about creating a one product store with the same Item, since one product stores convert higher than niche stores !
hey @Phillip1106 ,
how are your retargeting ads doing? you might want to just focus on those instead of the top of the funnel efforts for now.
PS: have a more obvious email capture so that you can remarket to these visitors
If there're 8 people who initiated checkout by left thereafter, there might be some problems with the checkout process??
1. The "Ship from" Badge.
In this product page, I can see the only option is "China", if it's the only options, then including this badge here makes little sense. I suggest you omit it.
2. Product Images.
You are having many product images, but all seem to be color variations. Basically, users need at least 3 types of product images to evaluate the products:
3. Email address required for checkout
Do you really need to collect customer emails at checkout? This process is sensitive and every unnecessary steps should all me omitted.