Advertise or not advertise as a startup with limited budget?

[Casey_Morris]

I am a new brand in the craft industry. My customers are women between 40-60 years old, can be found on facebook or Instagram. I have the urge to advertise on Facebook. How long does it take to optimize the ads on Facebook? Is it better for us to focus on SEO?

I will appreciate if you share your experience. 

[DuaneBrown]

It could take you a month or two to optimize your Facebook. Hard to know as your creative will play a big factor in how fast you get Facebook to work. SEO is a long term investment and does not happen over night. If you don't have a lot of money to spend on paid ads, then it might make sense to focus on SEO for now.