Greetings to the community!
May I know what's the relative advertising/marketing expenditure that has spent for the online store/businesses in order to see profits coming in? Thanks!
Google ads are great for getting perfect traffic if you do them right you will get good traffic and sales. What have you tried so far?
Try using the BeProfit - Profit Tracker app. It helps you track your marketing expenses and much more (including production, shipping, etc.). You'll be able to view all of your data in an easy-to-digest dashboard, helping you optimize your Shopify store and increase your business profits. (Plus it's free)