Advertising Traffic Not Converting

[TheHerbanShaman]

Website:  theherbanshaman.com 

We are driving traffic to our site with an online wellness website. The website is driving about 500 unique and relevant visitors a day to our site. 
However, the visits are not converting. Any idea why? 
It seems like we should be converting 1% to 2% of visits.
I'd like some constructive criticism. What are your thoughts? 
Not enough reviews?
Website look and feel?
Products priced too high? 
What about bots? Do you think the visits are bots and not real traffic? (I could not find session duration time as an analytics in the Shopify backend. )
Thanks in advance. 

[Danishecom]

herban there could be many factors to drive traffic but you have to identify why they re not convert some factor mention below
1, not enough means not enough trust add a review first
2 yes you have to see how should your website look like especially your product page example jewelry type jewelry website design differently than other product pages. example 1 product store, niche type store, the general type of store.
3 you have to see what price is best some time we down the price and see the response of buyer do it if you not go into losing.
4 there are not 500 bots in a day may be below than 10 bots that come on your site that's not the reason.
5 check all these problems with 1 app called Lucky Orange

[Rosa4eva]

I need help, I am getting alot of traffic but I don't see too many sales. Just spending so much money in ads.  I don't know what I am doing wrong.  I have no experience in online store. Please help. Thanks 

[EcomGeeks]

Hey @TheHerbanShaman,

When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.).

I took a look through your store and it looks very professional and trustworthy. I thought the prices were good, shipping is fast and has very reasonable rates. One thing I would add to shipping is an estimated time of delivery on standard shipping:

I can't say for sure because I haven't seen your ads but I'm guessing you aren't reaching your target audience. You only ship to the United States so depending on how you are targeting, this could be an issue of visitors coming to the site who is outside of the USA. We did a video on our recommended ad strategy that'd I'll leave here for you to watch. Hopefully these tips will help you reach your intended audience and provide you with sales:

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

[Danishecom]

Let me know how can i help you out there is many factor share with me some details please so i can dig out and know whats going on

[Rosa4eva]

Ok thank you for replying.  I think I have to learn a little bit more how to target people. I will watch your video. I also trying to get customers from Canada, but they always have problem finalizing the sales.  Also the shipping is to expensive, so I am losing few customers.  I don't think it is any problem to check out because I had a few sales from US and there is not a problem.  Thank you so much 

[EcomGeeks]

@Rosa4eva,

I'm in Canada, I could check out your website from a Canadian's perspective. You can post your website URL in the Feedback on my Store forum, tag me (@ecomgeeks) in it and I'll review your store.

[Rosa4eva]

https://www.rosejewelry.shop/

@EcomGeeks  thanks in advance 

[Danishecom]

redesign your store is not look professional. checkout logo and another website layout. and you re not using apps that help to drive sales so many things re missing fix them then able to get sales on your store. 

[TheHerbanShaman]

Great response. Thanks!

[yu91]

Google isn't great for getting highly relevant leads if you just rely on their recommendations. 

Have you heard of SKAGs? (Single Keyword Ad Groups)? It's a bit of a Google Ads hack that can ensure the ads you create for your search campaigns only appear on the saearch terms you want them to. 

We created a tool that helps automize the process of setting them up for ecommerce campaigns. aori.com/ecom-tool 

Basically it will import your product feed from your shopify store and create a keyword list for all your products where your product name is the keyword, and then it puts it into its own ad group with negative keywords automatically added. 

If you know people who'd like to use us, we have a referral program where you get $100 for each person you invite that signs up, cash payouts are available after $300. 

Hope this can help. 

[EcomGeeks]

Hey @Rosa4eva,

I've taken a look through your store and I have a few suggestions.

That top area where you have "Valentine's Sales!! Plus 10% off ever..." I would shorten the amount of text here, one line if possible.

Your logo, I would recommend having it tweaked to make it look more professional. You can get this done fairly inexpensively from Fiverr.com or you can create one for free using Hatchful by Shopify.

Your main image there, the text white text overtop is unreadable. I'd recommend swapping that first image out for a different one since it has watermarks on it for "pngtree". You can get free, stock-quality photos from https://pixabay.com/. 

Moving onto your shipping costs, as you said, the costs are quite high. The jewelry I added to cart was $14.99 so having shipping that exceed the price of the product (especially if you are buying only one item), will cost you sales.

I think a big part of the problem are the products you've chosen. Jewelry is a very saturated niche, there are already large, well-known companies (both retail stores and online) selling jewelry as well. When a person is searching for this type of product in Google, these big companies are who is showing up in search results and who you are competing with for customers. 
A person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who makes these locally, their "reason" as to why you should purchase from them vs the other guy is because they are handmade and local and a lot of people are passionate about shopping local.

A good way to set yourself apart in the market is to sell trending products. A good product choice should have these qualities:

1. High demand. Look for "problem fixing products".
2. Not easily accessible. Look for products that are not available in stores or online through big retailers or Amazon.
3. Popular. Look for trending products.

I have a lot more to say on this topic, but I cover it in our video so I'll leave it here for you to watch:

PS: If you decide to give Ecomhunt a try, here is our affiliate link: https://www.ecomhunt.com?afmc=2tp
Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

[Rosa4eva]

Thank You so much for your help.  I will try to work in the store and fix what you had explained to me. 

[Addyz]

HI @TheHerbanShaman ,

If you have enough organic traffic on your store which made a purchase on your store, create a lookalike audience of it . Then target this audience in your ad campaigns.
Let FB campaigns learn for initial 15 days, don't prematurely kill a campaign. Initially keep budget high during launching a budget and once pixel learning is completed decrease they budget. This is called boosted learning technique which will help ad campaign learn fast.

You can use our app Addyz to use some best targeted campaigns for your store, which will make your online advertising efforts much more beneficial and efficient.

Some of the campaign strategies we are offering are:

• Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
• Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
• Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
• Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
• Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
• Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store

If you find the post helpful, please marke it as Accepted or give it a like. Other might get benefit from strategies discussed.

[yu91]

Alright I recommend two tools for you to improve things, the only problem is they will cost money. 

The first is logrocket. You'll be able to view how visitors to your website interact with your pages. You can see what pages they clicked on, where they got stuck. Logrocket is used usually by UX designers to improve usability, but it can be used by anyone to 'spy' on their visitors. If you use this tool, you'll be able to determine whether your products are priced too high (because you'll see users viewing the price of your products and leaving, for example. 

The second tool is Aori. Aori will let you really easily create hyper-focused Google Ads for your products. You can basically connect your product feed in Shopify to Aori, and Aori will export the names of your products and create a specific Google Ads for every product. This will allow you to get hyper-focused traffic in Google that will actually convert. (The traffic might actually go down because the search terms will be more narrow, but the traffic you do get will actually convert). 

Those are my two suggestions. The actual website looks great and I don't see why it wouldn't get a lot of sales 🙂 

[Edward-Newgate]

Hi @TheHerbanShaman 

I used to be in the same situation but I accidentally found this article: How To Convert Traffic Into Sales for Shopify stores? I followed the guide and everything was solved. My store started getting sales, the conversion rate has increased to 5%, so I hope that this guide would help you too.

[Propelguru]

Ways to convert advertising traffic-

1. Match your content with your user intent.
2. Optimize your posts with branded terms.
3. Nurture your website to make potential customers.
4. Make simple double opt-ins.
5. Promote upgrades of your content.