Advertising

[Jackson21]

I am working at an online  business that started a few days ago, how can I start marketing and advertising it to people? The business is called Tough As Iron and its link is toughasiron.store.

[Bundler-Manuel · Accepted solution]

Hello @Jackson21  the three major ways for advertising a Shopify store are through SEO, Social media, and emails. For your store to have higher spots in SEO rankings, you may need to have a blog where you produce content on a regular basis which in turn could help drive traffic to your store. You can either handle this yourself or hire a content marketer or writer to do most of the work for you. 
for social media, you would need to identify the age bracket of your main target audience and based on that, pick platforms that would likely make it easier for you to connect with such people and then carry out your marketing through paid ads or just normal posts on your account.

for E-mail marketing, you could make use of tools such as Klaviyo to send emails to a large group of contacts you feel would be interested in your store and what it has to offer.

I hope this was able to guide you a bit!