Advice needed: Google Merchant setup for different Shopify Market top-level domains (.EU vs .UK)

[visualsoup]

Hi folks, I'm looking for advice on what's the best way to set up our Google Merchant account.

Our Shopify site has different Shopify Markets setup and one of the markets uses a different top-level domain than the primary market (for example: it uses examplewebsite.UK and the primary is examplewebsite.EU).

In Google Merchant, do we need to create a separate Google Merchant for examplewebsite.UK site or can we without Google suspending our.EU site? We're having issues with UK (pound prices) being incorrect as well as the landing page URLs because we have different top-level domains.

Appreciate any info!

[EmmanuelFlossie · Accepted solution]

To increase the success rate, it is best to use 1 domain, for all countries, that reduces the chances of getting suspended.

However, if you must use different TLDs, then you will need to setup an advanced account: https://support.google.com/merchants/answer/14089347?hl=en

I recommend you setup a fixed conversion rate, to avoid the incorrect pricing. Do not use Shopify's default currency rates, as that changes twice per day, and GMC can not keep up, and you will have constant price mismatch issues. So fixed conversion rates is what I recommend.

[visualsoup]

Hi @EmmanuelFlossie, thanks for taking the time to answer. We'll try the MCA and fixed conversion setup.