Did you know that you can get more conversions using dynamic remarketing using Google Ads tags. You don't need to book anything with me!
Simply setup your remarketing tag in your theme and checkout. If you Google how to add the remarketing tag, you will find plenty of free tutorials. Then in Google Ads, create a display campaign with dynamic feed.
Make sure to exclude mobile and tablet apps from the settings.
Any ideas on how to implement Dynamic Remarketing for Non Shopify+ stores using Google Tag Manager and making the dataLayer? There is an official guide from Google about the implementation "Google analytics dynamic remarketing with GTM" but not specifically for Shopify. And yes, we are using google analytics for tracking conversions and we have imported transaction metrics to Adwords. It should be a different implementation than regular Google Ads remarketing tag? And because we can not place GTM container into checkout because we are not using Shopify+ it could be a little bit tricky.