AI written content punished by Google?

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I saw Shopify's article about AI written product descriptions ( but I'm a bit wary about using this feature because I heard Google is punishing content written by AI. Does anyone have any insights on this? Would it be a bad idea to utilize this new AI feature for product descriptions? Thanks!

Replies 2 (2)

Shopify Staff
2818 440 576

Hi @falkor4eva 


I definitely understand your concern and this is a sensible question to ask. While I can't speak on behalf of Google and how they review rankings, I can share their very detailed doc on this topic for you to review: Google Search's guidance about AI-generated content.


Quoted from their FAQ section:


Is AI content against Google Search's guidelines

Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies.


I hope this information will help ease your mind about using AI automation in the future!

Shay | Social Care @ Shopify 
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Shopify Partner
2405 223 535

Hello @falkor4eva,


I am Gina from flareAI app.

To the best of my knowledge, Google is not punishing content written by AI.

However, Google's algorithm is designed to prioritize high-quality and relevant content for search rankings. If content written by AI is not of high quality or is not relevant to the search query, it may not perform well in search rankings.

Therefore, it is important to ensure that any AI-generated content is of high quality and relevant to the topic. Using AI for product descriptions can be a good idea, as long as the content is well-written and provides useful information to the reader.


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