I used Shopify automatic integration to setup my FB pixel, all events are working properly except the initiate checkout event, I don't know what's wrong.
my site: odzoutfit.com
Thanks in advance.
I've just checked your site with the Facebook Pixel Helper and I can see that IC event is firing. Check the screenshot:
Have you tested events in the BM? How about diagnostics? Any information? Or if you want to set up campaign with the conversion objective and optimize for IC event, does it work?