ALT Text for Product Image SEO when Linking Content

1 0 0

Hi Shopify Community, 


I was wondering if someone could help clarify an SEO ALT text question. To date, my best practices for SEO and product images has been to correctly name the file's prior to uploading - bulk uploading to Content -> Files - and then adding ALT text there. Once completed, I then copy the links to the content and then add them to my product pages. 


Once I add to my product page, it gives the option to add ALT text again and when clicking, ALT text is empty. Does the ALT text added from the Content -> Files section not pull when you link a photo to your product?


Replies 5 (5)

Shopify Partner
454 74 128

Good morning @StevenChristo 

This is Garcia from PageFly team, let me help you. Yes, that's correct. The ALT text added from the Content -> Files section does not automatically pull when you link a photo to your product. You will need to add the ALT text for each product image individually. This is because Shopify stores the ALT text for each product image separately from the image file itself.

While it is a good practice to name your image files descriptively, this is not enough for SEO purposes. Search engines rely on ALT text to understand the content of your images, and they will not be able to index your images properly if they do not have ALT text.

In case you have a large number of products, you can use the Alt text for product image SEO app to automatically generate ALT text for your product images, you can search more in Shopify App store. Recommendations based on my experience are Avada SEO & Image Optimizer; Tiny/ SEO Image optimizer, Speed; etc

Your efforts are greatly appreciated. I hope my response comes in handy.


Please let me know if it works by giving it a Like or marking it as a solution!

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Shopify Partner
148 15 30

Hi @StevenChristo 



Just to be clear, when you upload images through the files section and include the alt text there, this won't automatically transfer when using those images on product pages.


Instead, you'd need to add the alt text again in Shopify's product page section. This might be a little bit inconvenient if you have a large product catalog. So I recommend that you use an SEO app to bulk add alt text for your images.


For instance, I suggest Swift SEO Page Speed Optimizer app. The app will pull your product title and use it for the alt text of your product images. Some other apps with great alt text optimization you can consider are Avada SEO Image Optimizer or Tiny:SEO Image optimizer,Speed. 

I hope that this helps!


If you find my answer helpful, please hit the Like button or Mark as solution to show me some encouragement.
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Shopify Partner
14 0 2

Hi Steven, I wouldn't recommend using non-smart ALT-Text bulk apps that simply read the product title and variant and input it as ALT Text. It would not pass ADA compliance and Google would look at it as irrelevant content. I wrote a blog on how to write effective ALT-Text  for Shopify Products. 



There are apps like and that can do AI-powered image reading ALT text. 

Shopify Partner
14 0 5

Hi @StevenChristo,


We eventually built our own image alt text feature in our app as rules based apps don't really create alt attributes correctly for images. They are great for at least creating a semi relevant alt text at scale if you have 100s or 1000s or 10,0000s images. But most don't actually follow best practice for alt text attributes. 


While we should take what Google says in many cases with a grain of salt, the image alt text guidelines hold up well to actually generate clicks through to your store for image search.


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OptizenAI ‑ AI SEO & Image Tools Update content at scale with controlled AI including SEO meta, images, tag page SEO and more!

Shopify Partner
28 1 2

Hi @StevenChristo ,


Smart Bulk Image Upload app both bulk uploads product images and also adds alt-texts automatically. You can give a try 🙂 Please let me know if you need any assistance or have any questions. I'd love to help 🙂