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anyone got any information on how the Google Channel app sends purchases to google ads?

Scott_Clever
Shopify Partner
18 0 3

Looking for any documentation on how google channel app send info to google ads. 

 

My google ads are running conversions supplied by google channel app (as well as google analytics purchase conversions) and they differ by alot.

 

Yes I know all about last non direct attribution etc from google analytics.... but there doesn't seem to be any documentation about what shopify is using as attribution from the shopify app. I

 

Is it any sale that has a google ads touchpoint? is it only last lick attribution.?

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