FROM CACHE - en_header

Are Product Tags SEO Friendly?

Alice_Land
Shopify Partner
15 0 7

This is a really basic question that I'm a little embarassed to ask, but I have looked around on Google for an answer and I came up with inconclusive results.

My question is: are product tags searchable on search engines such as Google?  E.g. if I have a product called Space Race Dress and nowhere in the product description does it say pink (but there is a "pink" product tag), will my customers find my dress if they search Google for "space race dress pink"?    

If I have a product called Luna Shears tagged with "scissors," will people find my product by searching for Luna Scissors?

Replies 29 (29)
Danielle_T_
Shopify Staff (Retired)
Shopify Staff (Retired)
162 0 21

Hey Alice! 

That's a great question so you shouldn't be embarassed to ask 🙂 

The product tags are only for organizational purposes (like creating collections by tags) so they won't factor into your search results. 

If you want to include certain key words that you don't necessarily want in your product description, you can include these in the products meta description. You can do this by scrolling down to the section on your product that says 'Search engine listing preview' and click 'Edit website SEO'. 

This will expand and show fields where you can enter a meta title and description for your product. 

Kindly,

Danielle

Danielle | Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

Alice_Land
Shopify Partner
15 0 7

Danielle,

Thank you so much for spelling this out for me.  One more question.  What about variants titles: are they searchable in Google?  If I have variants of different sizes (e.g. 6.0", 7.0" etc) and colors (silver, gold, etc), will customers be able to find my products if they serach for the variant keywords?  For example, if I have a product called Vader Shears and a customer Googles for '6.0" Vader silver shears,' will my product show up (if the variant titles don't also appear in the product or meta description)?

Also, is the product description indexed by Google?  Or is it really just the meta title and meta description?  If the variant titles aren't searchable in Google, should my meta description include information about all the variants?  E.g. should my meta description be something like 'Vader shears come in a variety of sizes: pick from 6.0" or 7.0" in both silver and gold.'?  Or is this descrption unnecessary because the variants titles are already indexed?

Alice

Eric71
Shopify Expert
2 0 0

Alice,

You have some good questions. Google will use your product description for your search rankings as much as it wil use your meta description. So any information that you want to make sure gets indexed have it as content on the product page in the product description. 

Your meta description should be more of sales piecce for a customer / searcher than Google. Think of your Meta Title being one of the most important content pieces for Google and your Customer... and then the Meta Description being the "closer" to get the person to come to your website.

I'm not sure if the variant titles are indexed (they probalby are). It's always good to add them to the product description as well. Google will understand it's important if you add a term multiple times. Also - Think what's best for the customer experience. Normally if you do that your rankings will flourish.

Eric

Eric Fransen, Owner KlikMarketing.com We build marketing automation systems that allow organizations to "Identify" their customer, "Deliver" them to your website, and "Convert" them into a sale.
Eric71
Shopify Expert
2 0 0

Alice,

You have some good questions. Google will use your product description for your search rankings as much as it wil use your meta description. So any information that you want to make sure gets indexed have it as content on the product page in the product description. 

Your meta description should be more of sales piecce for a customer / searcher than Google. Think of your Meta Title being one of the most important content pieces for Google and your Customer... and then the Meta Description being the "closer" to get the person to come to your website.

I'm not sure if the variant titles are indexed (they probalby are). It's always good to add them to the product description as well. Google will understand it's important if you add a term multiple times. Also - Think what's best for the customer experience. Normally if you do that your rankings will flourish.

Eric

Eric Fransen, Owner KlikMarketing.com We build marketing automation systems that allow organizations to "Identify" their customer, "Deliver" them to your website, and "Convert" them into a sale.
George_C
Pathfinder
118 1 120

One thing to keep in mind with any theme that uses Product Tags for sorting on the front end by the customer (like the Debut theme): the way Shopify (or perhaps just the Debut theme) works results in all of the Product Tags being seen by Google as individual pages, and these are dynamically generated. 

 

So if you have myshop.com/collections/collection1 and you use tags, you can use those tags to sort the products into a "sub-collection". A dynamically-generated page is created for EACH tag, such as:

 

myshop.com/collections/collection1/tag1

myshop.com/collections/collection1/tag2

myshop.com/collections/collection1/tag3

 

and so on. 

 

Only these dynamically-generated pages all have exactly the same content as the main collection page. And it could be a situation where Google sees them as duplicate content. 

 

I know on my shop, Google was returning ONLY the tag pages in search results, and my Product and Collection pages were nowhere to be seen (although they were indeed indexed — just not displayed as a search result). Search engine result listings for my shop were flooded with those useless, dynamically-generated, duplicate-content tag pages. My products and collections were not just buried, but non-existent in the listings due to this. 

 

I had to add some custom code to the theme to noindex all of those dynamically-generated tag pages. And ironically, you have to find a workaround to get Goole to see the updated pages with the noindex code, because due to the noindex code, you can't manually resubmit them in Google Search Console!

 

I did se a massive improvement in my search engine result listings (products and category pages were now being returned, not the dynamically-generated tag pages) after doing this. 

 

I have no idea why Shopify coders would do things this way, or at the least have a toggle to noindex tag pages or any other dynamically-generated pages that could result in the appearance of duplicate content.

 

Google states that "it will eventually figure this kind of stuff out", but I'd rather not even have it be an issue at all. And in my case, Goole was not "figuring it out eventually". 

 

The code is so simple to add, it should just be a thing to include in any Shopify theme. Mind-boggling why they would not include this as an option. 

 

So while the tags themselves may be SEO searchable, be forewarned that they do other things to your site and how it's perceived by the Google spiders and indexers. 

Monster, creature & cryptozoology patches, buttons & stickers.
vapecommerceuk
Excursionist
26 0 5

I have found product tags to be a nuisance for the store. In some cases, depending on the usage of product tags, and further development I think it could be useful however in my case. There were multiple tag pages being indexed in Google search which resulted in low quality or duplicate content pages.

 

I would recommend running a "site:domain.com 'tag'" search on Google for your website, and see what pages are indexed. 

 

To remove this issue, you can noindex collection tag pages using the code below;

 

  {% if template contains 'collection' and current_tags %}
    <meta name="robots" content="noindex" />
  {% else %}
    <link rel="canonical" href="{{ canonical_url }}" />
  {% endif %}

This will add a no-index to tag pages on collections, and otherwise, provide the canonical URL. 

Vaping and working
George_C
Pathfinder
118 1 120

I did the same thing. And from the info I found about how to do this, it was suggested adding it to the theme.liquid page. 

 

I do like being able to use Tags for on-page sorting, or to be able to use simple URLs to direct customers to specific subsets of Collections. But the more I think about it, the more I wonder if creating and maintaining more Collections might be wiser. 

Monster, creature & cryptozoology patches, buttons & stickers.
vapecommerceuk
Excursionist
26 0 5

Yes, I think this is where I found it. I forgot to reference, so +1 for that. 

Vaping and working
George_C
Pathfinder
118 1 120

Yeah I keep a plain-text log file of useful things I find, and changes I make to the site/code. 

Monster, creature & cryptozoology patches, buttons & stickers.
vapecommerceuk
Excursionist
26 0 5
Yep, recommended.
Vaping and working
Matt_Wells
Shopify Partner
12 0 0

I am facing the same conundrum, but would rather not use the no-follow code as the collections with tags actually make sense in google search. 

ie. If someone is looking for a t-shirt from a specific brand. 

 

What I would like to adjust is the way google posts the search results; Apparel Tagged "mens" - Empire so that the tagged doesn't show up 

ie Apparel - mens - Empire 

 

If anyone has any ideas on how to stop google from adding the "Tagged" to the title on SERP that would be much appreciated!

 

 

George_C
Pathfinder
118 1 120

@Matt_Wells wrote:

I am facing the same conundrum, but would rather not use the no-follow code as the collections with tags actually make sense in google search. 

ie. If someone is looking for a t-shirt from a specific brand. 

 

What I would like to adjust is the way google posts the search results; Apparel Tagged "mens" - Empire so that the tagged doesn't show up 

ie Apparel - mens - Empire 

 

If anyone has any ideas on how to stop google from adding the "Tagged" to the title on SERP that would be much appreciated!

 

 


I am not sure how to do what you ask, but the way I understand the noindex code mentioned in this post, it only excludes the auto-generated tag pages, not the Collection pages themselves. 

 

I think this is what you want, because otherwise you're going to have all those duplicate tag pages that contain the exact same page content as the main Collection page. And that main Collection page will have all the content you want indexed anyways. 

 

Consider what I mentioned earlier in the thread, and build Collection pages from the brand tags (using the Auto Collection method, with the tag as the criteria).

 

That way, you can manually control the content (title/body/meta) on each brand Collection page, making it unique for SEO. 

Monster, creature & cryptozoology patches, buttons & stickers.
Matt_Wells
Shopify Partner
12 0 0

I see what you are saying, but I think the collections with tags can add value, as they are more specific as to what the customer may be looking for. Ie a t-shirt from a specific brand.

 

All I want is a work-around so that the "Tagged" text does not display on the SERP. 

 

I have some page links that a ranking and getting heaps of impressions so would rather not kill them off... 

George_C
Pathfinder
118 1 120

The main SEO problem is the lack of the auto-generated tag pages having unique content in the title/meta. That is said to have negative impact on SEO. 

 

And you can always do redirects for those pages currently ranking well, to new Collections pages. 

 

I only harp on this point because I did exactly what you are trying to do at first (cover lots of search terms with tag pages), and Google was indexing all of my tag pages and none of my Product or Collection pages or the other main pages on the site. It looked bad on SERPs. It buried my best pages. 

 

But yeah this code we are discussing here is designed to noindex tag pages, so you're going to need another solution. I am no Shopify coder, I am just sharing here my findings from other developers. All of them suggested the noidex route discussed here, from what I recall. 

 

I think you will have to dig into the template and deduce how the page titles are being generated, and modify that code. Essentially that is what this code does, just to a different part of the page header code. But Shopify uses dynamic code to do all of this, so you should be able to accomplish it. 

Monster, creature & cryptozoology patches, buttons & stickers.
fp-cmorales
Explorer
44 2 5

Hi Alice. It depends on how competitive your chosen keywords in Search Engine. If this your keywords is not competitive, your product will appear at the 1st-page result of search engine.

chrismlong63
Excursionist
22 0 7

Are Shopify Product Tags SEO-Friendly? 

 

Shopify's product tags will have a minimal impact on a Shopify store's SEO. Shopify product tags are primarily for categorization. Product tags displayed on the page may help slightly improve on-page SEO. However, too many product tags may actually hurt a store's SEO if Google sees the page as containing too many or irrelevant keywords. 

 

The best place to improve a page's on-page optimization is going to be the page's title tag and on-page content. Shopify users should ensure that the core keywords are used in the title tags and the on-page content serves users the relevant information they need to make an informed product purchase. 

Edward-Newgate
Shopify Partner
569 22 62

Hi

As a SEO executive, I think your customers may find your products with those tags but the percent is really short. You should let your product tags as their product names and optimize your product pages to help Google know your products better, then your customers also find your products easier. Here is a Product Tags SEO guide that I think it's useful for you.

Hope it's helps

Was my reply helpful? Click Like or Mark it as an Accepted Solution to let me know!
KevinW
Explorer
55 8 64

@Matt_Wells it's not possible to adjust the SEO title and description for product tag pages. At least not that I'm aware of, and I live and breathe Shopify SEO.

 

FWIW, the best way to prevent these poorly-optimized page titles from appearing in Google and competing with your other pages is to avoid linking to them altogether. And unfortunately (or fortunately if UX/conversions are your top priority), many themes offer a "filter by tag(s)" feature in their collection sidebar which effectively sprinkles these links all over the place. When Google finds these links, it crawls them. And because product tag pages aren't blocked by a robots.txt disallow directive and don't come with a <meta name="robots" content="noindex, nofollow"> tag, Google will most likely index them.

 

So if you don't want issues with poorly-optimized page titles showing up in Google, try not to let Google crawl them in the first place. Hope this helps! 

Kevin Wallner // SEO & Analytics Expert
- Was my reply helpful? Click Like to let me know!
- Was your question answered? Click Accept as Solution
- Ready to accelerate your SEO growth? Let's chat!
luke325
New Member
6 0 0

I have an E-commerce store type site. I'm selling the dug rug material jackets and hoodies. But I face a lots of issue about marketing . How can I Migrate to Shopify?