Hoping someone can help me regarding the accuracy of the information given on the Shopify dashboard.
Every now and then a get a massive spike in visitors, with no explanation as to why (e.g. I haven't increased advertising etc.). This also doesn't seem to corralate with Google anayltics numbers. It's making me question the accuracy of this information, and other outliers I get with this information.
Has anyone else experieced something similar? Are there any ways to help or explain this? Also, what information do you use to help measure success/failure of online goals?
Thanks in advance 🙂
Overall I've seen the visitors to be generally rather accurate.
Can you tell where the visitors are coming from when shown on the dashboard? Check the referer and see. i'd be curious then. I've noticed that sometimes there are certain visits that google analytics counts as one visit and shopify counts as two. Not sure always why though.
I’m Freya, here with the Shopify Support Team!
Thanks for the help! 😄 It seems it may be bots then, as they are all 'direct' visits, no referrals etc. An example i have had this week is relatively low traffic each day averaging at about 25 visits and then on thursday this suddenly spiked to 90 mainly around 7pm. I'll have to have a look into this, is it damamging for my site in any way?