Solved

Are there any good ways to optimize my conversion funnel?

Eikyoliu
Visitor
3 0 1

Eikyoliu_0-1648001596606.png

- From March to December last year

 

 

Eikyoliu_1-1648001637365.png

- From January to March this year

 

In addition, I noticed that repeat customers have increased by 10% compared to last year, but the conversion rate has dropped by 10%.

 

Here are site: www.kikagoods.com

 

Would love any feedback at all. Please give me any suggestions, Thanks

Accepted Solution (1)

flareAI
Shopify Partner
2405 223 538

This is an accepted solution.

Hello @Eikyoliu,

 

I've taken a look at your store. Nice products! I've some suggestions to increase the conversion rate.


1. Home page looks so crowded with images. Reduce the image size or reduce the sections.
2. Wherever you are listing the products, leave some gap between each images also reduce the image size.
3. Highlight product benefits
Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and reason why one should purchase it.
4. You can add testimonials on the home page to make the store look more professional.
5. On hover of footer links, the link color is becoming white which is difficult to read.
6. Add a section for email Newsletter in the footer to give updates pertaining to your business, products, and services.
7. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
8. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
9. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
10. Use Trust Badges
Trust badges are crucial for every eCommerce store. Until people trust you with their credit card information, they won’t make a purchase. A few ways to establish trust with potential customers are: Install an SSL certificate in your store, display small images of credit cards and other payment options, add social buttons that take your customers to your social media accounts, display your contact info (phone number, email address, and office address) prominently.


We created flareAI to deliver feeds to organic channels on a regular basis without taking your time. As a Google partner, flareAI will submit your products to Google and other organic free channels on a daily basis. Once your product is found on Google, you don't need to do a thing. Customers will keep finding your product day after day. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your site can access the world's dominant Free eCommerce services in one Shopify App.


Hope this was helpful and wish you the best with your store.

Gina
Add flareAI Shopify App today!

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

View solution in original post

Replies 5 (5)

Daniel
Shopify Staff (Retired)
1122 78 173

Hi there, @Eikyoliu

 

Welcome to the Community! Definitely a great idea to post this on here and I look forward to see what other contributors will have to say regarding this matter and their own experiences. 

 

In the meantime, I did find a couple of blog posts from us that may help you regarding this matter and are worth the look: 

 

To learn more visit the Shopify Help Center or the Community Blog.

Eikyoliu
Visitor
3 0 1

Wow, thank you!! I will check and revise all you replied. The site has a lot of products (Over 600+), I haven't found the best way to show them

flareAI
Shopify Partner
2405 223 538

This is an accepted solution.

Hello @Eikyoliu,

 

I've taken a look at your store. Nice products! I've some suggestions to increase the conversion rate.


1. Home page looks so crowded with images. Reduce the image size or reduce the sections.
2. Wherever you are listing the products, leave some gap between each images also reduce the image size.
3. Highlight product benefits
Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and reason why one should purchase it.
4. You can add testimonials on the home page to make the store look more professional.
5. On hover of footer links, the link color is becoming white which is difficult to read.
6. Add a section for email Newsletter in the footer to give updates pertaining to your business, products, and services.
7. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
8. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
9. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
10. Use Trust Badges
Trust badges are crucial for every eCommerce store. Until people trust you with their credit card information, they won’t make a purchase. A few ways to establish trust with potential customers are: Install an SSL certificate in your store, display small images of credit cards and other payment options, add social buttons that take your customers to your social media accounts, display your contact info (phone number, email address, and office address) prominently.


We created flareAI to deliver feeds to organic channels on a regular basis without taking your time. As a Google partner, flareAI will submit your products to Google and other organic free channels on a daily basis. Once your product is found on Google, you don't need to do a thing. Customers will keep finding your product day after day. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your site can access the world's dominant Free eCommerce services in one Shopify App.


Hope this was helpful and wish you the best with your store.

Gina
Add flareAI Shopify App today!

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

popsmash
Shopify Partner
60 1 9

I also saw that you have a pretty large Instagram following. You should also try getting your Instagram followers onto your email list. That makes it easier to track, nurture and convert sales.

 

There are Shopify apps to help you do this, or you can just do it manually by using some sort of incentive to encourage your followers to join your email list.

POPSMASH: Launch your Shopify AI product quiz in 5 minutes and make personalized recommendations that increase sales, reduce returns & grow email subscribers.



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ChatBreezes
New Member
41 0 0

I also saw that you have a pretty large Instagram following. You can try social selling on social media. It is important not to confuse selling on social media with social media marketing and advertising. Social selling means direct and personal interaction with customers via their social media activity to create a sense of credibility and establish a relationship. Social media marketing, on the other hand, means conducting promotional activities using the company’s social media accounts and building brand awareness that way.

Chat Breezes - Market, sell & support better for social channels in an omnichannel platform
www.chatbreezes.com