As a starter how much should I spend on campaigns

5 0 2

Hello there,

As a starter how much should I spend on campaigns per day? And which campaigns is better for a general store Google Shopping vs Facebook vs Instagram? Any suggestion will be much appreciated.


Thank you,


Replies 6 (6)
Shopify Staff (Retired)
Shopify Staff (Retired)
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Hi Sandy, 

Nick here from Shopify. 

When starting out, I think finding the best audience for you is the most important aspect to think about. Once you have defined your audience an target market, it is the time to turn up the spending for specific campaigns.  A good technique for finding your best demographic is the 3x3 campaign on Facebook. You start with 3 different ads, to 3 different audiences with 3 different sets of copy/images and a small budget for each. Then by monitoring the 3 ads and seeing which ones work better than others, you can drop off the less successful ones and raise the budget for the more successful ones. There is a great article about this which you might find useful here

With regards to Google Analytics, Shopify has a very good blog article going through all the steps to set up a google analytics account and the best way to spend your first $100 with it. You can see the article from the link here

You also mentioned Instagram which is another great way to find and build an audience for your brand/ store. A very effective way to build an audience with Instagram is through organic engagement. It does take a lot of work and time but it is worth it and very cost effective compared to Google or Facebook. It involves looking for and starting/ getting involved in conversations on Instagram without looking for a hard sell. Naturally, these people will genuinely check out your store and become invested with the end goal of them making a sale. There was a very good podcast about this hosted by a very popular Shopify Partner which you can listen to here

I hope this helps and gives you some direction some next steps to take. 

All the best, 



Nick | Community Moderator @Shopify
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Shopify Partner
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One out of like consistency on a mobile phone is spent on Facebook and Instagram.
Simply facebook will never cost you more than you have to spend.
Unfortunately, the advertising spot doesn’t go to the highest bidder, and instead is presented based on ad value.
You can pick a cost for every click as low as $0.01, and there is no base day by day spending plan, so you have a considerable measure of adaptability with the amount you spend on Google Shopping. Google Shopping can cost you $1 multi day, $1 multi month, or more than $100 multi day, contingent upon how much perceptible you need your items to have.


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Apps Developer Team
Shopify Expert
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For new stores I like to start with $5/day on adwords and $5/day on Facebook for the first couple weeks, test 4 ads on each targeting couple different keywords/audience/ad copy., then analyze every 3-7 days and gradually narrow down based on what performs, and then start raising the budget when you find the winners.

Testing 2 different ads/copy within an ad group with the same audience and keywords can help you start to see what type of copy your audiences respond to.


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5 0 2

Thank you everyone. Some really good inputs. Cheers.

Shopify Partner
5 0 2

In all honesty you don't need to spend a lot you can start off with $10 or $20 but that will take a while to get data. If you have the budget and know what you're doing then I would suggest spending $100 per day and run a bunch of test for a few days. 

Cut off the ones that don't work and scale the ones that do.


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New Member
4 0 0

I spend about few hours at first months, 1-2. after that during the optimalization we could spend less, e. g. 1h per day

i use only google shopping to my site, but if u can see, there are so original products, for only poles