Attribute specific install to a PPC campaign on the Shopify marketplace

covergo
Shopify Partner
1 0 1

We are running PPC campaigns within Shopify to gain installs for our app.

 

I'm aware that for PPC campaigns on Shopify they show the number of installs however we want to know *which accounts specifically* installed from a PPC campaign.

 

EG if we have 3 installs from website owners w1.com w2.com and w3.com and our PPC campaign pulled in w1.com we know that our installs are "1" in the PPC dashboard, but we have no idea how we know that it was *specifically* w1.com that installed from the PPC click.

 

Is there a way to do this or is this just not possible in Shopify?

Reply 1 (1)

flareAI
Shopify Partner
2405 223 535

Hello @covergo,


This is Gina from flareAI app - get free sales from Google.


It may be possible to track which accounts specifically installed your app from a PPC campaign in Shopify using conversion tracking and URL parameters.


Here's how it could work:


1. Create a unique URL for each PPC campaign that you run, which includes a parameter to identify the specific campaign. For example, your URL could look something like this: https://www.yourapp.com/?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale

2. Use Shopify's conversion tracking feature to track app installs from these unique URLs. When a user clicks on a PPC ad and installs your app, Shopify will track this as a conversion and attribute it to the specific campaign that the user clicked on.

3. Review the conversion data in Shopify's dashboard to see which campaigns are driving the most installs. You should be able to see the number of installs attributed to each campaign, as well as the conversion rate and other metrics.


By using unique URLs and conversion tracking in this way, you should be able to get more granular data on which accounts specifically installed your app from your PPC campaigns in Shopify.


Keep in mind that this approach may require some additional setup and tracking, but it could be worth it if you need more detailed information on your campaign performance.


Gina

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