Audience Signal in Google Performance MAX

[Irena]

Hello,

What audience from the below (see the picture) would you recommend to use in Google Performance Max campaign for best results? Thanks!

[EmmanuelFlossie]

Adding audience signals is designed to allow you to reach these users faster, if you want to reach these users, then add them. This is a question you should answer yourself.

For example, if your return sales is 0%, then targeting existing conversion is pointless.

However if your returns sales is 30% then targeting existing conversions is a good idea.

So you should check and make a decision based on what you want to achieve.

[Irena]

But don't these lists serve as guidelines for Google to find new similar customers rather than target the same ones?

[EmmanuelFlossie]

You are correct, based on this, then adding all will help Google better understand. However I still recommend you test out what works best. I have had 1 account where adding 1 specific list caused the campaign to overspend and not provide much more sales nor ROAS.

[sampymishra]

Hi @Irena 

Your audience list depends on if you want to target these and similar customers. From your past data, if you see that these customers have given you better ROAS, you can select these. Else, this will increase your spending.