Audience Signal in Google Performance MAX

Audience Signal in Google Performance MAX

Irena
Pathfinder
127 1 30

Hello,

 

What audience from the below (see the picture) would you recommend to use in Google Performance Max campaign for best results? Thanks!

Screen Shot 2022-08-07 at 17.46.11.png

Replies 4 (4)

EmmanuelFlossie
Shopify Partner
3168 232 759

Adding audience signals is designed to allow you to reach these users faster, if you want to reach these users, then add them. This is a question you should answer yourself.

 

For example, if your return sales is 0%, then targeting existing conversion is pointless.

 

However if your returns sales is 30% then targeting existing conversions is a good idea.

 

So you should check and make a decision based on what you want to achieve.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
Irena
Pathfinder
127 1 30

But don't these lists serve as guidelines for Google to find new similar customers rather than target the same ones?

EmmanuelFlossie
Shopify Partner
3168 232 759

You are correct, based on this, then adding all will help Google better understand. However I still recommend you test out what works best. I have had 1 account where adding 1 specific list caused the campaign to overspend and not provide much more sales nor ROAS.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

sampymishra
Shopify Partner
296 10 36

Hi @Irena 

 

Your audience list depends on if you want to target these and similar customers. From your past data, if you see that these customers have given you better ROAS, you can select these. Else, this will increase your spending.

Sampy Mishra | Customer Success Manager @ AdNabu

 - Was my reply helpful? Click Like to let me know! 

 - Was your question answered? Mark it as an Accepted Solution

 - Try our Nabu for Google Shopping Feed from Shopify App Store.