awareness campaign

[ekrom399]

What are the top things to consider when designing copy and creative for womens clothing brand awareness campaign on Facebook?

Thank you in advance.. I'm new to this. 

[UpPromote-old]

Hi @ekrom399 ,

This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store. I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

I totally you are just starting your business. Firstly, congratulation for your first step. It would be hard at the beginning. Most other business would be same as you when beginning, and now they are successful. So be patient!

I know one of most popular reasons why merchants got 0 sale in several months is about marketing strategy. Someone got trouble in store design, however, someone feel confused when choosing the right marketing strategy for their stores.

Regarding marketing strategy, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. 

Tip 1: Sell your products in social channels such as Facebook and Instagram 

The top social media networks include: Facebook; Twitter; Instagram; Snapchat; LinkedIn; TikTok; Pinterest; Youtube. You should open your store on different social media channels, such as creating page, Instagram account. Then link them to your website. That will help you to get more sales from diversity sources. 

However, they are popular methods to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

Tip 2: Using affiliate marketing

My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your.  Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

How to ublish your affiliate registration on your menu bar?

You can add the affiliate registration form on the shop menu, so any visitors who visit your site can easily approach your affiliate campaign.

Your affiliate can create an account and log in right in your shop, which is really simple and convenient.

The advantages of affiliate Marketing compared with other methods

1. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

2. Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

3. Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

4. SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

5. Customer Data

UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.

Here are our recommendation to push your sales with affiliate marketing:

1. Offer a competitive commission

When setting the commission rules, make sure that it is compatible with your market (not too low or too high in comparison with your competitors).

You can setup your commission structure for each commission program. for example you can pay your affiliate percentage of sale, flat rate per order, or flat rate per item.

Via UpPromote: Affiliate Marketing, beside setting program commission, you can also set special commission rules for specific products that might be useful for promoting products with higher/lower price or higher/lower profit margins. Merchant can make use of this feature by offering a higher commission rate for the product you want to drive more sales.

2. Generate coupon code:

A lot of shoppers search for coupons to see if it's a chance they can save some money upon purchasing. Thus, assigning a coupon code for your affiliates can both bring benefits to the customers and help your members to convince the consumers to buy from them.

Moreover, a discount coupon can be easily shared and remembered, which is useful for social media promotion. Also, you can freely set a coupon rule, not limited by just percentage discount, it can be fixed amount discount, Free shipping, Buy X get Y,...

Plus, you have an option to assign multiple coupons for each affiliate, which helps them with numerous options to support your brand. Coupon code within UpPromote: Affiliate Marketing can be assigned manually or automatically.

3. Offer higher commission rate for outstanding affiliates

On the other hand, you can motivate your team by moving them to a different program once they reach a proper level (such as referring 1000 orders successfully). As affiliates sell more, they earn more. It is a simple but very effective way to encourage affiliates to promote your products or services.

A clear tier system will encourage the affiliate to drive more conversion to your brand, a tier model could look like this:

• 0 – 1000 referrals = 20% commission

• 1000– 2000 referrals = 25% commission

• 2000– 5000 referrals = 30% commission

• 5000+ referrals = 35% commission

You can use UpPromote: Affiliate Marketing to build your own auto-tier commission rule easily.

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I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

All the bests,

UpPromote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing

[Niki_K]

Hi @ekrom399,

there are a few things I would definitely consider:

• What specifically are you selling? Would like to raise awareness of the brand or specifically of one category/product?

• The audience — I would specify the audience in detail (age, interests…), and show a typical person wearing the products you sale in the ad copy.

• The brand campaign shouldn’t be that salesly but rather more informative about the brand — about the benefits, the products. Don’t use e.g. the Shop now CTA but rather Learn more or similar.

• If possible, I would test different ad formats — for sure video (you can also create an audience based on people who watched x secs of the video), carousels, single images…

•  Be prepared that brand campaigns don’t usually bring much traffic nor sales. So spend wisely.

• In the ad copy, don’t force people to buy the products. Just inform about the brand/products. The aim should be to show the brand, not drive the sales.

• You can also shoot a video and feature in the video as the founder of the shop wearing the products you sale.

• At the same time, I would set up a traffic campaign and a conversion campaign.

• Ads are a lot about testing, so prepare more ad copies! 

Hope this helps!