We are trying to read our data through Analytics and have gotten to a point we need to move to a KPI Dashboard. The figures shown from Adwords, Facebook Ads, Analytics don't all line up with each other. Our main concern is seeing what's driving both traffic and conversions into our site.
Are the Facebook Ad re-targeted conversions shown originally from an Adword campaign? We don't know unfortunately. Any help would greatly be appreciated 🙂