Best practices for SEO for a category that is extremely saturated in the market

[AmSco]

Is there a way to boost SEO even with a basic theme? (jewellery category)

[Xcel_consult]

Yes! You can boost SEO even with a basic Shopify theme for your jewelry store by:

Optimizing Titles & Descriptions – Use keyword-rich, engaging content.

Image SEO – Rename images (e.g., gold-ring.jpg), add alt text, and compress for speed.

Clean URL Structure – Keep URLs short and keyword-friendly.

Improve Site Speed – Reduce image sizes, enable lazy loading, and limit apps.

Use Schema Markup – Helps show product details in search results.

Internal Linking – Link related products and create SEO-friendly collections.

Start a Blog – Write about jewelry trends, care tips, and styling advice.

Backlinks & Social Media – Get listed on directories, collaborate with influencers, and use Pinterest/Instagram.

Mobile Optimization – Ensure fast, user-friendly mobile experience.

SEO Apps – Use Yoast SEO, Plug in SEO, or SEO Manager for automation.

Even with a basic theme, these steps will boost traffic and visibility! There are more information 

[Alexis-Kefi]

Competing in the crowded jewellery market can be tough, but strong SEO can help your store stand out, even with a basic Shopify theme.

Here are a few key strategies:

1. Focus on Niche Keywords
- Go for long-tail keywords like to attract more targeted traffic.
- Tools like Google Keyword Planner or Ubersuggest can help.

2. Optimize Product Pages:
- Write unique product descriptions (don’t copy manufacturers).

- Use alt text for images.

- Keep URLs clean.

3. Use Content to Your Advantage:
- Blog about topics like "How to Style Minimalist Jewelry" or "Best Jewelry Gifts" and link to your products.

- Add FAQs to product pages to target common search queries.

4. Build Backlinks & Authority:
- Get featured in jewellery blogs or collaborate with influencers for backlinks.

- Submit your store to jewellery directories for more exposure.

5. Speed & Mobile Optimization:
- Use Shopify’s speed reports to check loading times.

- Compress images and enable lazy loading for faster pages.

Hope this helps! If you're happy with the solution please mark as accepted or solved. 😊

[masoomi-saxena]

Yes, even with a basic theme, you can improve SEO. 

For that, you should start by conducting keyword research for high-volume, high-intent keywords that are relevant to your business. Then, start incorporating those keywords into your product titles and descriptions. Not only that, but you can also optimize other elements of your product pages with keywords, such as images (their alt text.) If possible, try to use long-tail keywords that are similar to those queries that people search online. 

Along with product pages, ensure that you are also working on a blog with where you write relevant content around your products. Here again, keyword research will be helpful as you can easily find what types of keywords have high demand and can drive conversions for you. 

Also, ensure that your collection pages have unique content, not just a list of products. This will help Google to understand what the page is about. As a best practice, I will recommend that you also add keywords to your collection page content. 

Another helpful tip for you will be to interlink your pages. For example, through your blog pages, always try to ensure that you are linking to your product and collection pages. That will help ensure that visitors stay on your site for longer. 

Lastly, ensure that your site loads quickly. You can ensure this by compressing images and also using lighter file formats such as WebP. A fast-loading website will ensure that your bounce rates are low which will be helpful for SEO. 

Hope this helps! 

[Yuparkoti]

@AmSco 

Search Engine Optimization is an important aspect in the very competitive jewelry sector.

— Focus keywords: Use long-tail keywords only (for example, “unique hand crafted high fashion earrings”). 

— On-Page: Make the best use of heading tags, meta descriptions, alt texts such as “blue bracelet”, and neat URLs. 

— Content: Include unique product descriptions and a blog (e. g., “How to Wear Stackable Rings”). 

— Technical: Work on quick loading (zip pictures <100KB), and make it easy to view on mobiles. 

— Off-Page: Receive backlinks from niche blogs or influencers; motivate reviews. 

— Appear Unique: Bring out what makes you different from others (e. g., ethical jewelry).

When you consider speed, detail, and message then a simple plan is sufficient.