best SEO tool

[Tayloa]

Hey everybody,

I know it's a bit less related to Shopify directly, but I'm looking for the best SEO tool for our hair care brand. We mostly target the U.S. audience for hair loss (women). 

I was recommended Semrush, Screamingfrog, and ahrefs. Out of the three, what would you recommend for SEO? I'm looking to mostly find new headlines for blogs, good keywords, tracking our (and competitors') SEO rates and etc. 

Thank you!

[popsmash]

It depends on how much time/money you want to invest in SEO.

You have a store to run, so there are likely higher ROI ways to invest your time. So I'd probably go for Siteguru, which has a ~$60 lifetime license on Appsumo and will scan your site for improvements/opportunities.

It's not as detailed as Ahrefs or SEMrush, but those are only worth it if you're going to use all of those features (and it's much more expensive).

On the other hand, if you really are going to invest a ton of time and effort into SEO and highly optimizing your site, doing link building, writing posts, etc. then go with Ahrefs or SEMrush.

[Sid_Yoast]

Hi @Tayloa, 

As @Panamasales1406 mentioned our app in this thread (thanks for that), I'd like to take the opportunity and share a bit more info about our app and what if offers.

Yoast SEO for Shopify will help you write great content and be technically compliant with search engine requirements and suggestions for your store to be displayed with enhanced "rich" search results. This will help you rank higher and increase organic traffic.

Let’s have a closer look at Yoast SEO for Shopify key benefits:

• Our app will help you write SEO-optimized descriptions for your product pages so that they have a better chance of ranking.
• It lets you optimize your content for your desired keywords.
• The app will output product-specific structured data in the source code of your product pages. This helps your products get rich results in search engines, improving your clickthrough rate.
• The app automatically takes care of the technical SEO details.
• You can control and optimize how your search results look by letting you set your titles and meta descriptions.
• You can also control how your products will look on social media when they are shared.

It also includes access to Yoast Academy premium online courses (once you start your trial). Our world-class SEO experts and university-trained teachers will teach you SEO theories and how to apply them to your site for better ranking. Plus, our support team is available to help you with questions about the installation and basic use of the app. 

You can find more details here: https://yoast.com/shopify/apps/yoast-seo/

Hope this helps you make an informed decision!

[PageFly-Richard]

Hi @Tayloa,

This is Richard from PageFly - Shopify Page Builder App. Based on your question, here are some tools that you can use for your brand: 

1. Moz Pro: Moz Pro is an all-in-one SEO toolset that helps you improve your Shopify store's search engine visibility. It offers keyword research, rank tracking, site crawling, and on-page optimization tools. Moz Pro's intuitive interface and robust resources make it perfect for both beginners and seasoned professionals.

2. Ubersuggest: Ubersuggest, created by Neil Patel, is an excellent tool for keyword research and content ideas. It provides insights into your competitors' keyword strategies, content suggestions, and backlink data. Ubersuggest is ideal for Shopify store owners who want to find untapped keywords and optimize their content.

3. Yoast SEO for Shopify: Yoast SEO for Shopify is a comprehensive on-page SEO app that helps you optimize your store's pages and blog posts. It offers real-time content analysis, readability checks, and meta tag optimization. Yoast SEO ensures your Shopify website follows SEO best practices and improves your organic search ranking.

4. Google Search Console: Google Search Console is a free SEO tool that helps you monitor your Shopify site's performance in Google Search. It enables you to submit your sitemap, identify and fix crawl errors, and discover which keywords are driving traffic to your site. GSC is essential for any Shopify store owner looking to stay on top of their website's performance in search engines.

5. SE Ranking: SE Ranking is a versatile SEO platform that offers a wide range of tools, including keyword rank tracking, website audits, and competitor analysis. Its user-friendly interface and customizable features make it perfect for Shopify store owners who want to tailor their SEO strategies to their specific needs.

I hope this answer will be helpful to you!

Best regards,

Richard | PageFly Team

[flareAI]

Hello @Tayloa,

Greetings from flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

All three of the tools you mentioned (Semrush, Screamingfrog, and Ahrefs) are great options for SEO, and each one has its own strengths and features. However, based on your specific needs, I think Ahrefs is the best choice.

For better SEO, I advise you to follow below suggestions:

1. Create high-quality content
Content is a key factor in SEO, and creating high-quality, informative, and engaging content can help improve your website's visibility and ranking. Focus on creating content that's relevant to your target audience uses relevant keywords, and provides value to your readers.

2. Build quality backlinks
Backlinks are an important factor in SEO, as they signal to Google that other websites consider your content to be valuable and relevant. Focus on building high-quality backlinks from reputable websites in your industry.

3. Optimize your website for mobile
Mobile optimization is increasingly important in SEO, as more and more users are accessing websites from their mobile devices. Make sure your website is mobile-friendly and loads quickly on mobile devices.

4. Use social media
Social media can be a great way to promote your content and build your brand online. Use social media channels to share your content, engage with your followers, and build relationships with influencers in your industry.

5. Monitor your analytics
Regularly monitoring your website's analytics can help you track your progress, identify areas for improvement, and make data-driven decisions to improve your SEO strategy. Use tools like Google Analytics to track your website's traffic, engagement, and conversion rates.

Hope this helps

Gina