Billing vs Shipping Segmentation

[rachaelvecchio]

Is it possible to segment customers within Shopify by there being a difference between the shipping address and billing address they provided?

[PMike]

Yes, it is possible to segment customers within Shopify based on the difference between the shipping address and billing address they provided. Shopify stores collect both the shipping and billing addresses during the checkout process, and you can use this information to create customer segments.

Here's how you can segment customers based on the shipping and billing address in Shopify:

1. From your Shopify admin, go to "Customers" and click on "View all customers."
2. Click on the "Filter" button to open the customer filters.
3. In the "Filter customers" section, select "Shipping address" or "Billing address" from the first dropdown menu, depending on which address you want to use for segmentation.
4. Choose the appropriate condition based on your criteria. For example, you can select "is not equal to" if you want to segment customers whose shipping address and billing address are different.
5. Enter the address details in the input field to define the condition. For example, you can enter "{{ customer.default_address.city }}" to segment customers based on the city in their shipping or billing address.
6. Click on the "Add filter" button to apply the filter.
7. You can add more filters or conditions to further refine the segment if needed.
8. Once you have defined the desired filters, click on the "Save search" button to save the customer segment with a name of your choice.
9. You can access the saved customer segment anytime from the "Customers" section and use it for targeted marketing campaigns, email newsletters, or other customer-related activities.

By segmenting customers based on the difference between shipping and billing addresses, you can tailor your marketing efforts, offer personalized promotions, or analyze customer behavior specific to their address information.

[rachaelvecchio]

Where would I find the filter for "shipping address" or "billing address"? It is showing as an option for me.