Just created a new Shopify Store and am looking for some branding and marketing. My store is great for people who are into fitness or beauty care as I am selling an Electric Massage Gun and a natural jade face and neck roller.
My name is Rae, and I work for Shopify. I'm happy to help provide some more information on branding and marketing!
Firstly though, I wanted to mention that I moved your message over to our Ecommerce Marketing discussion board, as your post is mostly related to this topic. That way, if other users are also looking for branding and marketing information, it will be easier for them to locate this thread and join the conversation.
When building a brand, it's important to consider some key factors like who your target market is, the voice and personality you want to showcase, and the look and appearance of your brand. We have a great blog post that outlines all of these details right here. However, some key aspects I recommend reviewing are:
You've outlined that your store is targeted towards individuals who are interested in fitness and beauty, but I think it may be beneficial to work through these questions to narrow down your customer group further and create a more specific target market.
Creating a style guide for your business can help your brand look and feel more consistent and recognizable. This blog posthas more information on this.
We also have an entire blog dedicated to branding that I think you'll find really helpful and informative. You can look over the various posts on this blog right here.
When thinking of marketing, having a specific target market established is super helpful for when you start running ads that require targeting information. With this in mind, have you decided where you'd like to run ads? If not, I recommend thinking about where your target market spends the majority of their time, and then running ads on those platforms. Some popular options for this are Facebook and Instagram, so if you're considering using these platforms make sure to check out our Facebook Marketing Blog, as well as our Instagram Marketing Blog.
However, if you're interested in running ads elsewhere, or exploring other options, check out this marketing checklist for some examples of free traffic sources, as well as different paid advertising options. Regardless of where you choose to advertise, creating a marketing plan is a great way to organize different campaigns, while ensuring your brand's voice and appearance remain consistent on every ad you run.
This information should get you on the right track to start working on branding and marketing your business, but if you have any questions about this, please let me know!