We all know about Pareto effect, right? When it comes to e-commerce it can be applied to customer loyalty or better to say, how loyal customers affect your conversion rate. Did you know that 20% of your customers make 80% of sales!
Thanks for your sharing, I'm totally agree. In this world, customers always compare their perceived value of similar products when they are about to make a purchase decision. You can meet this case everywhere. From deciding on a restaurant to visit, your next car, to choosing the suitable digital marketing agency that you want to use. There are always multiple choices available as well as so many factors that play an important role that affects that decision. So, brands must try harder to generate and communicate the value in everything they do. And a Customer Loyalty Program one of the best ways to achieve customer satisfaction and loyalty. Using an Reward and Loyalty app for your Shopify store is a good and simple choice to do that, so have a look at our resource: