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So for Overall marketing I assume the rule of thumb is marketing should be 20% of your overall budget.  bar minimum. No arbitrary number can be mentioned I am sure but. For a fledeling clothing store with prices between the range of 22 - $45 with sales being offered taking the price down 30% sometimes, what is apossible budget range that would be good for advertising?

I am advertising on Facebook, IG (But I never EVER see sales from instagram,  likes all day long but no sales. I start to feel like instagram is useless, I look at similarweb stats for other clothing stores and i never see any sales from instagram in their stats. 

But what would be a decent budget size for a small store,  I currently only get about 1,000 visitors a month.  and have been in business for 9 months.  I told someone i had a budget of $100 - $250  a month on this one, and they said that was too small. 

I do want to go after influencer marketing as well, but that has been difficult to get into.
But FB ads, primarily, IG secondary, 3rd has been Reddit, and google adwords,  Eventually twitter and pinterest, and polyvore, along with influencers.

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