let me start putting my current brand position
average product price $120
average product profit $45
Niche: Home Decor, Country Living, Garden
Target: USA, Women, 30+
almost no social signals (very small, growing organically)
I'm doing some collaboration with Instagram micro-influencers, perfect for my niche, I did my homework and the numbers are good (engagement, demographics, real followers, etc). I'm spending around $80 on product cost and that will get me an IG permanent post, lifestyle picture with my product on it, a mention to my IG profile, brand name hashtag, link to my webpage on Stories. Avg Post gets 1500-2000 likes, 120 - 150 comments, with 10K to 80k followers.
I'm planning a campaign launch with 6 Influencers in a 2 Week Period, If campaign shows ROI, I will do 2-3 influencers posts per month
Each Influencer will post a specific discount code so I can track sales
On stories, I will create specific URLs with tracking parameters, Stories will have a clear call to action and swipe link to my store
After 2-3 Days of each post, I will boost them each with promo posts
I will run retargeting ads
My Goals are:
Have 10K likes on Influencers posts
1000 new followers on my IG account (2 Week Period)
All 6 Influencers have committed sharing our company experience, I will use this as webpage reviews
4 of 6 have agreed to send me 1 lifestyle picture apart from the one used in IG, I will use this on my IG Profile
2 Influencers will publish a post on their 30+ DA blogs
Convert at least 30 Sales in 2 Weeks (Expect ROI With 30 Sales: X3)
What do you think about it? I'm forgetting something?
It looks really interesting, but know that from my experience - sometimes spending the same amount on ads gets more impressions and conversions than assisting with Instagram influencers. That depends on the target crowd, of course.
I will definitely run ads. as phase B of the marketing plan
But at this time my goal is to have social recognition and brand awareness. My products range from $69 to $300 so I see its as crucial having influencers testimonies and pictures with my product, something which I will use for sure in the web page
I believe you need to divide your budget according to the 60/40 rule for your conversions.
You could spend 60% of your budget on Instagram Ads and 40% on the influencers.
But ensure that you try A/B ads testing and improve the efficiency of your conversion strategy.
it sounds like a great plan!
Some notes that might help:
All the best!
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