Can I breakout Google Sales Channel into Organic and Google Ads?

mattcellhelmet
Visitor
1 0 0

I have an issue where I am seeing sales by channel not as defined as I had hoped.  For Google (Sales Channel) it's labeled as organic, but I'm not seeing a Sales Channel for Google Ads.  I drive around 35% of sales from Google Ads and I'm trying to be able to segment products sold by channel.  

 

Is this a Shopify thing or a Google thing? I'm not finding many resources out there, currently. 

Reply 1 (1)

sampymishra
Shopify Partner
296 10 36

Hi @mattcellhelmet 

 

Google sales channel app in Shopify uses the same parameters to track all the conversions that, include organic traffic and paid Google ads. Since it is a free app, little can be done. You can add a Conversion tracking app to track the conversion through Google Ads. 

 

You can also use a feed app, like Nabu, for Google Shopping that sends a UTM parameter to track the sales from Google Ads. 

 

Please let me know if you have any other questions.

Sampy Mishra | Customer Success Manager @ AdNabu

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