Can I target unopened email segments in email marketing?

[kaeraz]

Hi! I know you're able to segment your email list into those who opened the email, unsubscribed, clicked, and bounced. However, is there a way to target those who didn't open the email? Thanks!

[kaeraz]

@Adebim98 Shopify's native email marketing

[kaeraz · Accepted solution]

Never mind I figured it out under customer segments!

Customers -> email opened filter -> activity name/ id -> add another criteria -> email wasn't opened