I started promoting one of the products using FB and received some Add to Carts Events (12) for $3 in average. However, I got no purchases.
My product page is https://tinyurl.com/y2zr8qj4
Screenshot with the Pixel data is attached. I will be extremely happy to hear your opinion on why I haven't got any sales yet. Thanks in advance!
Well, something even we are seeing since the change in FB ecom system. We went from $1.90 a conversion to $26 a conversion overnight. Our ads have literally stopped working and even our FB ad support guy is scratching his head not knowing what has happened. I would understand a gradual increase in CP conversion, but not an almost $25 increase overnight and it has only gotten worse over the past 3 weeks.