SEO, AdWords, affiliates, advertising, and promotions
Did you setup a dynamic product ads campaign on Facebook? That is a good way to remarket to people who have been to your site. We have a couple clients who target parents and Facebook + Google have been their best channels. Have you looked into Google Shopping? Google Shopping is a great way to start people who are searching for what you sell in your store. You can use the Google Shopping app in Shopfiy to get your products/SKUs into Google Merchant Centre to help get your products up on Google Ads.
Hey there!
It's true, you need to start remarketing! It works best on FB with Dynamic Product Ads - you target your site visitors/cart abandoners with ads of the exact products they left behind at your store, so there's no shooting blanks at whoever may care 😉 If you don't plug all your holes in the sales funnel, you're just burning your money - the cart abandonment rate is about 80%, crazy! If you're a bit overwhelmed with Facebook Business Manager, try an app for remarketing automation, like AdMonks - it makes it super easy to run such campaigns, just a few clicks.
There's a case study on remarketing with some tips, maybe you'll find it useful:
https://blog.admonks.io/bring-people-back-with-5x-roas-912f3435b
Good luck!
K.
Upon checking your website, it doesn't have any technical problem in SEO.
Upon checking the product page, I suggest to you to make at least 1 paragraph description of each toddler clothes.
Just make it a story of your each selling toddler clothes. This could be key to convert into sales.
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