Did you setup a dynamic product ads campaign on Facebook? That is a good way to remarket to people who have been to your site. We have a couple clients who target parents and Facebook + Google have been their best channels. Have you looked into Google Shopping? Google Shopping is a great way to start people who are searching for what you sell in your store. You can use the Google Shopping app in Shopfiy to get your products/SKUs into Google Merchant Centre to help get your products up on Google Ads.
It's true, you need to start remarketing! It works best on FB with Dynamic Product Ads - you target your site visitors/cart abandoners with ads of the exact products they left behind at your store, so there's no shooting blanks at whoever may care 😉 If you don't plug all your holes in the sales funnel, you're just burning your money - the cart abandonment rate is about 80%, crazy! If you're a bit overwhelmed with Facebook Business Manager, try an app for remarketing automation, like AdMonks - it makes it super easy to run such campaigns, just a few clicks.
There's a case study on remarketing with some tips, maybe you'll find it useful:
Upon checking your website, it doesn't have any technical problem in SEO.
Upon checking the product page, I suggest to you to make at least 1 paragraph description of each toddler clothes.
Just make it a story of your each selling toddler clothes. This could be key to convert into sales.
This is Vinod from Digital Marketing Consultant from Bombay India.
Do you wish to boost your website sales & traffic?
Perfect! I would Love to grow your sales with below services!
I can explain you about our Pay per Click Management, Re-marketing Services Conversion Rate Optimization Services & Affiliate Marketing which will boost your website sales & increase traffic from USA Canada & Rest of world.
I am serving merchants on shopify and other platforms for their google ads and bing ads and other digital channels.
Results from Google Ads - I have helped them achieve sales from $150 per month to $900+ per month in just 3 months with correct ad setups and detailed optimization and strategies from time to time.
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