SEO, AdWords, affiliates, advertising, and promotions
Has anyone had success driving traffic and sales from the Shop app ? I've noticed a few referrals from Shop and went to check it out as a consumer. It seems like there is a lot of potential to get your store in front of new people. Are there any guidelines, best practices, success stories ?
SEO/Marketing guys can help you out in this case probably.
Hello @LA_GENT1,
Gina here from flareAI.
Shop app is basically a digital shopping assistant app to make it easy for customers to speed through checkout, and track their order and shipment details. The shop takes care of the little extras, making online shopping more personal and convenient for your customers, and also helps businesses sell more by making it easier for customers to buy. From product discovery to package delivery,
In general, organic search is more cost-effective in the long run for getting traffic and sales. If you have an organic search result that gets the same number of clicks as an ad, the organic result will have a better ROI. While you may have spent time on the result, you won't have to pay for clicks, meaning your return is higher per click. By tapping into free sources of traffic, you’ll start generating a good amount of sales on your Shopify store.
You can follow the below strategies to drive traffic to your Shopify store.
1. Optimize your Shopify store for search engine traffic
One way to optimize your store is by adding Keywords which are the search terms that people use with the search engines and will be what guide you in your search engine optimization. Once you gather all relevant keywords that are relevant to your product and your niche market, begin using them all throughout your website like in Product Titles, Product Descriptions, Alt Tags on Images, and any other additional content.
2. Attract customers with content marketing
Just like your product descriptions will help attract visitors to your Shopify site, so will any other content on your website. A simple paragraph at the bottom of each category page with a lot of keywords that are likely used on search engines will do the trick.
3. Write guest posts for sites within your niche
The websites on the top of the search engine results pages likely have a lot of other websites linking to them. The more links pointing to your website, the better. Rather than wait for other websites to direct traffic to you through a link, it is easiest to offer to write a guest post for other blogs within your niche.
4. Write blog post features of influencers in your market
Another way to get more links and increase traffic to your online shop is by writing a blog post that features influencers in your niche market.
5. Integrate social media
Integrate social media into your website to receive all of the new traffic on social media.
6. Showcase your products with powerful text, images, and video
Your product description should be detailed and evocative. Include vital product specifications as well as a powerful story about the product. Commerce is built on great storytelling.
7. Make the site user-friendly
Google will rank your site higher in search results if it’s easy for visitors to find what they’re looking for and navigate around the website without feeling frustrated. Google doesn't want the visitors on a page that loads forever or very confusing navigation or has too many distractions.
8. Make sure your site doesn't have any redirect loops
A redirect loop occurs when a URL is redirected to another URL, which in turn redirects back to the URL that was originally requested, leading to an infinite cycle of redirects. If you redirect from one page to another, the content on the original page will not get indexed. Only the target URL will be crawled and indexed by the search engine.
9. Improve your website page loading speed
Slow-loading sites make Google less likely to want them featured in the top results of their index. Make sure your website loads within 3 seconds.
It is an amazing strategy for gaining visibility for your brand and ultimately increasing sales without having to rely so heavily on doling out money for a large marketing budget. You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI is a bot, so unlike traditional stuff, you don't need to do a thing. Apps & tools need you to learn skills, hire people and dedicate time to get stuff done. Bot is different, it does stuff for you saving you time & expense. flareAI works every day for you, tapping into Google Search and 20+ of the world's best & biggest free sales channels.
Hope this was helpful.
Gina
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