CEO or payed Ads?

[Panat_zhh]

Hello Guys

I a few month ago I made a gifts store for couples, for the christmas season, and I've also ran some Tiktok ads. Overall I made about 1k in Sales but sadly I couldn't scale it up.

Since the time where you buy christmas gifts is soon over I wanted to ask you what my next step should be.

Should I still run tiktok ads even tho I know, that the demand of Gifts is only from people where the partner has soon birthday or a aniversary? Or should I just do some CEO and then let Google Search do the rest, so people who want to buy presents find my shop?

Bacause I don't really know whats better, and maybe the Tiktok ads wont make profit since the gifts season is soon over.

This is the shop btw: love gifts product landing page 

I would be thankfull for your help, thank you very much : )

[Growave · Accepted solution]

Hello, @Panat_zhh 

It's Erlan from Growave 

I hope you are doing well!

To sustain and grow your gift store after the holiday season, consider a strategy that blends TikTok ads and SEO. TikTok ads can still be effective. You just need to focus on niche audiences, such as couples with upcoming birthdays, anniversaries, or Valentine’s Day. Use highly targeted, engaging short-form content to make the most of this channel.

Simultaneously, invest in SEO by optimizing your website with keywords related to romantic gifts and evergreen search terms like "unique gifts for partners." This helps you attract organic traffic from customers actively searching for presents year-round. A mix of paid ads and SEO allows you to drive traffic while building a long-term foundation for steady sales. Over time, as SEO strengthens your store's visibility, you can reduce ad spending and focus more on organic growth. Utilizing an SEO tool like Ahrefs can be a game changer. It is a paid app but it is worth paying top dollar for. The app is easy to use and has all the features you need. You can analyze your competitors’ strategies, see what keywords they are using, and fight the right keywords to help you rank higher. At first, focus on keywords with low keyword difficulty, then you can target high-difficulty keywords. Focus on your products descriptions and use keywords wisely. Too much of anything is bad. Use them only when it’s necessary. You should avoid keyword cannibalism. 

Good luck!

[Bundler-Manuel]

Hello @Panat_zhh  like you mentioned, the Tik Tok ads based on Christmas period for couples won’t really be effective when this season is over. However, I’d like to imagine that you’d also be getting your store ready for other periods such as valentines and Easter so you can start running the Tik Tok ads again with focus when the time for purchasing gifts for those periods come around again. On the other hand, SEO is something you do all year long including at those vital periods as well. So I think this is the best direction to take.