This topic is created to help online stores which experience any SEO / Marketing issues or would like to get some tips on how to market the store online and how to improve it. In this thread we have talked to a lot of Shopify store owners and pointed out at many issues their ecommerce stores had in terms of on-site search engine optimization, site structure, link-building campaigns and usability problems. So we are sure you will find this thread pretty informative and useful, especially, if you are starting a completely new online store.
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I've been trying to optimize our store. Maybe you have some insights as to what I can change?
Well let’s start off with page titles. You page titles should contain keywords for which you would like to be ranked in the search results. To achieve this firstly run a keywords research – please see this infographics http://www.promodo.com/blog/keyword-research-process-infographics and this post about keyword selection http://www.promodo.com/blog/how-to-select-effective-keywords-for-website-promotion. Select keywords for each page separately, try to make them fit your content or alter the content in order to meet users’ needs – it is important as it will affect your conversion rate.
After you have decided on keywords, rewrite the titles, ideally their length should be around 60-65 characters and title should contain several important keywords for which you would like to be ranked. It is important because during ranking process Google checks page titles as well as headings with H1 and H2 tag. So make sure that headings contain keywords you selected for promotion. This is the site where you will be able to check how your titles and description will look in the search results http://seo-website-designer.com/Google-SERP-Emulator. ; Please be careful with keywords cause their overuse is very dangerous, you might get penalized.
Optimization for keywords doesn’t end there J You should also optimize texts for keywords you have selected. Text is a must have for every page you would like to be promoted. If the text contains keywords it signals the search robot that your page is valid to the user’s search query. Product pages, for example http://www.pinatacasa.com/collections/animal-pinatas/products/angry-birds-bird-pinata have more or less ok amount of content, probably just a little bit more. But product category pages http://www.pinatacasa.com/collections/animal-pinatas don’t seem to have enough text – make sure to add some content and optimize for corresponding keywords.
One more important note: I am not able to check it as I don’t have access to Webmaster Tools, but just in case - your website shouldn’t have pages with similar titles - Google will consider this as duplicates and decrease the rankings, similarly, text should unique for each particular page.
I have also noticed that on your website the same page could be opened for two different URLs, with / at the end and without it http://www.pinatacasa.com/collections/all-pinatas ; and http://www.pinatacasa.com/collections/all-pinatas/ ; – it is duplicate which endangers your website rankings. Set redirect from one version to another.
I have also noticed that you have a separate page for penata news. Why don’t you turn it into full blog? Publish there articles regularly and if possible also optimize them for some low-search- volume keywords. Chances are that some share of users will come to your site through the blog.
If any questions, feel free to ask
Sorry for keeping you waiting for so long. I have reviewed your site and I really like it, the idea and the look of it 🙂
Unfortunately, I know a little bit less than nothing on art, but I tried to think of some keywords that would be relevant to your site. I think you could start with some combinations like
modern art prints
art print poster
art print posters
and the like to optimize your homepage. Try using https://adwords.google.com/ko/KeywordPlanner/ to check for the most popular keywords on your topic. In general you are going to need around 10-15 key phrases relevant to your home page to optimize it for the search bots (check this infographic for best practices of keyword selection http://bit.ly/XvO9IW). After you have defined your keywords you will need to include them in the title tag of the home page, h1 tag and mention them in the page content.
And to mention them in the home page content, you will need to create that content on the page in the first place 🙂 You see, to perform well in the search engines you need to provide the search bots with the info about your site in the language that they would understand, and as for now Googlebot and other search bots are not that good at deciphering images you need to put everything in words. So if I were you I would add more static text to your homepage (at least 300-500 words) that would explain what is this site about and how are you planning to develop it and include in the text your key phrases or SEO.
As for now you have very few products you might not have realized the problem yet, but you will, as soon as the site gets bigger. And the problem is - search bots are having hard time finding your product pages. In order for them to be able to find your product pages easily, you need to provide direct simple html links to your products from the home page, preferrably in the main site navigation.
Besides that, you've got duplicate pages all over your site, like for example http://www.prinnnt.com/collections/frontpage/bear#.Uh3pIBs55tY and http://www.prinnnt.com/collections/all/bear#.Uh3pJBs55tY those two have the same content the difference is in the title. But the difference between those pages is not evident either for users or for the search engine bots. You need either to make the purpose of those pages clearer or delete one type of such pages and leave just the other.
Then you certainly need more text content everywhere, I mean like http://www.prinnnt.com/pages/artists for example, just two links? really? Add some general text about print artists or print designers and include "print artists" and "print designers" in the copy as your relevant keywords.
Also you need to work on your page titles, the are too short, most of them have just 2 words one of which is the site name. It looks poor in the search results pages (check the screenshot) and is bad for SEO, as titles carry zero information for the search bots. Try to come up with longer and interesting titles for each page and remember to include your keywords there. You can test how your site is going to look like in the SERPs (search results pages) with this tool - http://seo-website-designer.com/Google-SERP-Emulator ;
And of course to get some visibility in the search engines you need to start building backlinks to your site, with the project like yours it should not be too defficult, you can contact bloggers that have art as their hobby and ask them to write a review or you can simply provide some content to them in exchange for a link. You could also make a good presence on Stumpleupon with your project.
This should be enough for starters, hope I managed to help a bit 🙂
Generally your website looks nice and is quite easy to use. Though there’s also space for improvements:
We’d recommend you to add a main menu with products by type (dress, jacket, skirt, swimsuit, etc.) on your homepage. It would be more comfortable for users (especially when you extend your product range) and help you benefit from SEO point of view. Categorization by product type (dress, swimsuit, etc.) is more important rather than by Preorder/In Stock option. If your visitors like an item first, they will be more likely to leave a pre-order request.
Besides categorization by colour, motive (like bunny, floral etc.) is excessive and confuses users.
It is better to make your homepage banner more informative. If you want to let people know what your website is about – you should make this message obvious here. If you want your banners sell particular products – do let visitors know it (for example by adding item name, price or even “Buy” button).
This is a minor issue but it would be better if your homepage banner slider parts have the same size.
The menu (Home, Preorder, etc.) would be more clickable if you do it bigger. Active item should differ so that users better understand where they are at the moment on your website.
Handwritten font looks nice on your logo and on product pages where it has big size. But in your Search function and below product icons on your homepage it is hard to read.
It’s not necessary to write “Bel Amour Designs” under each item on your homepage. It would make sense if you sell different brands. And now it makes additional “noise” and overloads the page with information. Instead, it would be better to replace it with preorder/in stock label or even 2 different buttons Pre-order and Buy.
As for Pre-order/In Stock option we’d recommend you to hide these options and make 2 different buttons instead: Pre-order and Buy.
It would be useful to indicate country of origin and stuff/fabric for each item.
The whole Pre-order process via Facebook looks quite complicated. Why not replace it with order form similar to those one published on your Contact us page? Besides it would be useful to let users know the timeframe for their order fulfillment right on the product page.
You have advantages like worldwide shipping with a fixed cost for delivery and free returns. Why not highlighting them on your homepage and on your product pages?
First of all you need to optimize your project towards relevant keywords to help Google associate your project with those keywords. This is the main issue from SEO point of view for your project. For this you should make keyword research and then fill your title tag and page content with relevant keywords. Please check the reply from Elena Ruchko to Tanay Mehta below in this thread on how to do it. Elena has explained how to do it and provided links to additional tutorials on this topic.
I hope my post helps you 🙂 If something in my post is not quite clear or you need additional advice – feel free to post questions here or contact me directly at email@example.com.
Good luck with your project!
Thank You In Advance
NSFW - http://www.mypleasurebox.com
What a wonderful idea. Thanks for doing this - would love your assistance on helping to improve my site's profile.
There are three key elements which help your website get promoted in the search results – page titles which contain keywords, heading with H1 tags containing keywords and inbound links leading to your site with right anchor text.
In this discussion posts we have already mentioned how to optimize the titles and headings for the keywords, so please check the posts above. I would say you need to choose around 10 main keywords for each page and then incorporate them in the titles, texts and headings. For headings use no more than 1-2 keywords.
I have checked what keyword you could use – there is plenty of options . Please see the image I attach. This is as an example. And you really can make the use of long keywords, such as “american flag high waisted shorts” – they show very specific user need and this is great because you have more chances to meet this need and get conversion.
As to usability side, I would advise to align all the links at the top in one line – I mean those home, about us, tops…. By the way, About Us link I would recommend to place somewhere in separate place, for example, at the right top corner.
Next, I love your jeans shorts (honestly!) they look fabulous, but this main picture on the main page is too large, user has to scroll down a lot to see the items and information. At the same time you should write more content for the page cause it is too little and you won’t be able to include all needed keywords there. Generally speaking search robots love texts J.
When you get to the product page, for example http://www.shopshortyshorts.com/collections/high-waisted-shorts/products/flower-power-high-waisted-d...; again you have to scroll down and scroll down until you see the filter, price and add to cart button. Move it upwards.
About us page. The latest news link doesn’t work at all. At this point I would recommend to run a blog for your website, it will be good for your store rankings. You topic is great and there are a lot of ideas as to what to write about. Some clues you may get even from the keywords, for example, “ how to wear high waisted shorts”, “how to style high waisted denim shorts”. I think you can use video for promotion too - your niche is good for this.
Lastly, I would mention check out process. It is has around 5 steps which a lot for the user to complete the purchase – think of ways how to simplify this process.
Hope it will help you!
As for the SEO the scope for improvement is really huge, starting from "title" improvement to fixing the duplicates.
As I can see now the website's positions and therefore traffic and sales from organic is significantly low. You have about 20 keywords in Google.com top 20. I believe your prior market is the US though I have found international shipping options on the checkout page. I have also reviewed the number of backlinks to your website and it seems that at the moment you have only 50 backlinks from the 23 referring domains. For such competitive niche this is a very small amount, Google simply doesn’t consider the website as a valuable and therefore it will not rank it high in the SEPR.
To let Google understand that the site is great and it should be rank high, the best bet will be to start from internal website’s optimization. In that way SE will be able to associate it with the relevant keywords. Speaking further it will be necessary to add the texts on the category pages and fix the duplicated content.
I’ve found some cross domain duplicates on the product page like here http://www.mypleasurebox.com/collections/position-aids-swings/products/fetish-fantasy-series-ultra-i... here http://www.mypleasurebox.com/collections/position-aids-swings/products/fetish-fantasy-series-inflata... The fact is that such duplicated content is risky for the project. Google pays great attention to duplicates and the website can be decreased in rankings just because of that. The content should be rewritten, or as a compromise, you can add some user reviews there to make the page more unique than it is now.
After all the mentioned above will be fixed you can move on to the link building. Backlinks are also a great sign for SE that the website is valuable. They are trying to pay more attention to social signals still backlinks are also considered as a vote. There are a lot of methods of acquiring them but please don’t do any black hat methods or outsource this work to a low level SEO agency. All the backlinks should be from thematic websites or forums or blogs.
Hope this should give you a general overview of the possible strategy, and how to move further. If you need the detailed description about any points that I’ve mentioned, feel free to post questions here or contact me directly at firstname.lastname@example.org that is much much better.
Good luck with your project Lora.
Thank You so much for your review i am going to start reviewing all my dupes to try and make them better. I hope it helps. Thank You again great work.
http://www.promodo.com/ Is great and Hanna is even better.
We've juste finished our site, and some little advices should be greatly appreciated 🙂
Thank you for your proposal!
Thanks for the feedback. I'm going to take some time this weekend to look it over and try and implement your suggestions!
Thanks for the offer! My site is http://www.tangled-yarn.co.uk