Check your Shopify store for the most common SEO and usability issues and get a free personalized audit of your site

Lena_R
Shopify Partner
277 0 45

Hello everyone!

This topic is created to help online stores which experience any SEO / Marketing issues or would like to get some tips on how to market the store online and how to improve it. In this thread we have talked to a lot of Shopify store owners and pointed out at many issues their ecommerce stores had in terms of on-site search engine optimization, site structure, link-building campaigns and usability problems. So we are sure you will find this thread pretty informative and useful, especially, if you are starting a completely new online store.

If you have questions or any marketing-related questions unsolved, please feel free to write me at e.ruchko@promodo.com

Thank you for supporting this forum!

 

Regards, Lena

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Replies 1,123 (1,123)
Tucker2
New Member
15 0 0

Cool idea,

I've been trying to optimize our store.  Maybe you have some insights as to what I can change?

http://www.prinnnt.com

Thanks!

http://www.prinnnt.com
Carmen_Rogers
New Member
5 0 0

sweet 🙂

http://www.belamour-designs.com/

thanks 🙂

Carmen_Rogers
New Member
5 0 0

sweet 🙂

http://www.belamour-designs.com/

thanks 🙂

Tanay_Mehta
Visitor
1 0 0

thank you! pinatacasa.com

Elena_Ruchko1
Tourist
28 0 1

Hello Tanay!

 

Well let’s start off with page titles. You page titles should contain keywords for which you would like to be ranked in the search results. To achieve this firstly run a keywords research – please see this infographics http://www.promodo.com/blog/keyword-research-process-infographics and this post about keyword selection http://www.promodo.com/blog/how-to-select-effective-keywords-for-website-promotion. Select keywords for each page separately, try to make them fit your content or alter the content in order to meet users’ needs – it is important as it will affect your conversion rate.

After you have decided on keywords, rewrite the titles, ideally their length should be around 60-65 characters and title should contain several important keywords for which you would like to be ranked. It is important because during ranking process Google checks page titles as well as headings with H1 and H2 tag. So make sure that headings contain keywords you selected for promotion. This is the site where you will be able to check how your titles and description will look in the search results http://seo-website-designer.com/Google-SERP-Emulator. ; Please be careful with keywords cause their overuse is very dangerous, you might get penalized.  

Optimization for keywords doesn’t end there J You should also optimize texts for keywords you have selected. Text is a must have for every page you would like to be promoted. If the text contains keywords it signals the search robot that your page is valid to the user’s search query. Product pages,  for example  http://www.pinatacasa.com/collections/animal-pinatas/products/angry-birds-bird-pinata have more or less ok amount of content, probably just a little bit more. But product category pages http://www.pinatacasa.com/collections/animal-pinatas don’t seem to have enough text – make sure to add some content and optimize for corresponding keywords.

One more important note: I am not able to check it as I don’t have access to Webmaster Tools, but just in case -  your website shouldn’t have pages with similar titles  - Google will consider this as duplicates and decrease the rankings, similarly, text should unique for each particular page.

I have also noticed that on your website the same page could be opened for two different URLs, with / at the end and without it    http://www.pinatacasa.com/collections/all-pinatas  ; and http://www.pinatacasa.com/collections/all-pinatas/ ; – it is duplicate which endangers your website rankings. Set redirect  from one version to another.

I have also noticed that you have a separate page for penata news. Why don’t you turn it into full blog?  Publish there articles regularly and if possible also optimize them for some low-search- volume keywords. Chances are that some share of users will come to your site through the blog. 

 

If any questions, feel free to ask

 

 

http://experts.shopify.com/promodo
Lena_R
Shopify Partner
277 0 45

Hi Tucker,

Sorry for keeping you waiting for so long. I have reviewed your site and I really like it, the idea and the look of it 🙂
Unfortunately, I know a little bit less than nothing on art, but I tried to think of some keywords that would be relevant to your site. I think you could start with some combinations like 
art print 
art prints
modern art prints
art print poster
art print posters

and the like to optimize your homepage. Try using https://adwords.google.com/ko/KeywordPlanner/ to check for the most popular keywords on your topic. In general you are going to need around 10-15 key phrases relevant to your home page to optimize it for the search bots (check this infographic for best practices of keyword selection http://bit.ly/XvO9IW). After you have defined your keywords you will need to include them in the title tag of the home page, h1 tag and mention them in the page content. 
And to mention them in the home page content, you will need to create that content on the page in the first place 🙂 You see, to perform well in the search engines you need to provide the search bots with the info about your site in the language that they would understand, and as for now Googlebot and other search bots are not that good at deciphering images you need to put everything in words. So if I were you I would add more static text to your homepage (at least 300-500 words) that would explain what is this site about and how are you planning to develop it and include in the text your key phrases or SEO.
As for now you have very few products you might not have realized the problem yet, but you will, as soon as the site gets bigger. And the problem is - search bots are having hard time finding your product pages. In order for them to be able to find your product pages easily, you need to provide direct simple html links to your products from the home page, preferrably in the main site navigation. 
Besides that, you've got duplicate pages all over your site, like for example http://www.prinnnt.com/collections/frontpage/bear#.Uh3pIBs55tY and http://www.prinnnt.com/collections/all/bear#.Uh3pJBs55tY those two have the same content the difference is in the title. But the difference between those pages is not evident either for users or for the search engine bots. You need either to make the purpose of those pages clearer or delete one type of such pages and leave just the other.  
Then you certainly need more text content everywhere, I mean like http://www.prinnnt.com/pages/artists for example, just two links? really? Add some general text about print artists or print designers and include "print artists" and "print designers" in the copy as your relevant keywords.
Also you need to work on your page titles, the are too short, most of them have just 2 words one of which is the site name. It looks poor in the search results pages (check the screenshot) and is bad for SEO, as titles carry zero information for the search bots. Try to come up with longer and interesting titles for each page and remember to include your keywords there. You can test how your site is going to look like in the SERPs (search results pages) with this tool - http://seo-website-designer.com/Google-SERP-Emulator ;
And of course to get some visibility in the search engines you need to start building backlinks to your site, with the project like yours it should not be too defficult, you can contact bloggers that have art as their hobby and ask them to write a review or you can simply provide some content to them in exchange for a link. You could also make a good presence on Stumpleupon with your project.

This should be enough for starters, hope I managed to help a bit 🙂

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Lena_R
Shopify Partner
277 0 45

Hello Carmen,

Generally your website looks nice and is quite easy to use. Though there’s also space for improvements:

We’d recommend you to add a main menu with products by type (dress, jacket, skirt, swimsuit, etc.) on your homepage. It would be more comfortable for users (especially when you extend your product range) and help you benefit from SEO point of view. Categorization by product type (dress, swimsuit, etc.) is more important rather than by Preorder/In Stock option. If your visitors like an item first, they will be more likely to leave a pre-order request.

Besides categorization by colour, motive (like bunny, floral etc.) is excessive and confuses users.

It is better to make your homepage banner more informative. If you want to let people know what your website is about – you should make this message obvious here. If you want your banners sell particular products – do let visitors know it (for example by adding item name, price or even “Buy” button).

This is a minor issue but it would be better if your homepage banner slider parts have the same size.

The menu (Home, Preorder, etc.) would be more clickable if you do it bigger. Active item should differ so that users better understand where they are at the moment on your website.

Handwritten font looks nice on your logo and on product pages where it has big size. But in your Search function and below product icons on your homepage it is hard to read.

It’s not necessary to write “Bel Amour Designs” under each item on your homepage. It would make sense if you sell different brands. And now it makes additional “noise” and overloads the page with information. Instead, it would be better to replace it with preorder/in stock label or even 2 different buttons Pre-order and Buy.

As for Pre-order/In Stock option we’d recommend you to hide these options and make 2 different buttons instead: Pre-order and Buy.

It would be useful to indicate country of origin and stuff/fabric for each item.

The whole Pre-order process via Facebook looks quite complicated. Why not replace it with order form similar to those one published on your Contact us page? Besides it would be useful to let users know the timeframe for their order fulfillment right on the product page.

You have advantages like worldwide shipping with a fixed cost for delivery and free returns. Why not highlighting them on your homepage and on your product pages?

SEO

First of all you need to optimize your project towards relevant keywords to help Google associate your project with those keywords. This is the main issue from SEO point of view for your project. For this you should make keyword research and then fill your title tag and page content with relevant keywords. Please check the reply from Elena Ruchko to Tanay Mehta below in this thread on how to do it. Elena has explained how to do it and provided links to additional tutorials on this topic.

I hope my post helps you 🙂 If something in my post is not quite clear or you need additional advice – feel free to post questions here or contact me directly at contact@promodo.com.

Good luck with your project!

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Lora2
Tourist
67 0 3

Thank You In Advance

NSFW - http://www.mypleasurebox.com

Thank You, Lora http://www.MyPleasureBox.com
Ashley_Nordling
New Member
8 0 0
shash2
Tourist
13 0 1

What a wonderful idea. Thanks for doing this - would love your assistance on helping to improve my site's profile.

http://blendstyle.com.au

 

http://blendstyle.myshopify.com
Elena_Ruchko1
Tourist
28 0 1

Hello Ashley!

 

There are three key elements which help your website get promoted in the search results – page titles which contain keywords, heading with H1 tags containing keywords and inbound links leading to your site with right anchor text. 

In this discussion posts we have already mentioned how to optimize the titles and headings for the keywords, so please check the posts above.  I would say you need to choose around 10 main keywords for each page and then incorporate them in the titles, texts and headings. For headings use no more than 1-2 keywords.

I have checked what keyword you could use – there is plenty of options . Please see the image I attach. This is as an example.  And you really can make the use of long keywords, such as “american flag high waisted shorts” – they show very specific user need and this is great because you have more chances to meet this need and get conversion.

As to usability side, I would advise to align all the links at the top in one line – I mean those home, about us, tops…. By the way, About Us link I would recommend to place somewhere in separate place, for example, at the right top corner.

Next, I love your jeans shorts (honestly!) they look fabulous, but this main picture on the main page is too large, user has to scroll down a lot to see the items and information. At the same time you should write more content for the page cause it is too little and you won’t be able to include all needed keywords there. Generally speaking search robots love texts J.

When you get to the product page, for example http://www.shopshortyshorts.com/collections/high-waisted-shorts/products/flower-power-high-waisted-d...; again you have to scroll down  and scroll down until you see the filter, price and add to cart button. Move it upwards.

 

About us page. The latest news link doesn’t work at all. At this point I would recommend to run a blog for your website, it will be good for your store rankings. You topic is great and there are a lot of ideas as to what to write about. Some clues you may get even from the keywords, for example, “ how to wear high waisted shorts”,  “how to style high waisted denim shorts”.  I think you can use video for promotion too  - your niche is good for this.

Lastly, I would mention check out process. It is has around 5 steps which a lot for the user to complete the purchase – think of ways how to simplify this process.

 

Hope it will help you!

http://experts.shopify.com/promodo
Kayin_Cheung
Tourist
9 0 3

Thank you for your help!

 

www.shoukochan.com

 

Lena_R
Shopify Partner
277 0 45

Hello Lora,  

Frankly speaking, the website is really great. I wasn't able to find any obvious issues in terms of user experience design. Checkout page, "add to card" button is great. The only thing that I would add is a quick view button on a category overview page. 

As for the SEO the scope for improvement is really huge, starting from "title" improvement to fixing the duplicates.

As I can see now the website's positions and therefore traffic and sales from organic is significantly low. You have about 20 keywords in Google.com top 20. I believe your prior market is the US though I have found international shipping options on the checkout page. I have also reviewed the number of backlinks to your website and it seems that at the moment you have only 50 backlinks from the 23 referring domains. For such competitive niche this is a very small amount, Google simply doesn’t consider the website as a valuable and therefore it will not rank it high in the SEPR.

To let Google understand that the site is great and it should be rank high, the best bet will be to start from internal website’s optimization. In that way SE will be able to associate it with the relevant keywords. Speaking further it will be necessary to add the texts on the category pages and fix the duplicated content.

I’ve found some cross domain duplicates on the product page like here http://www.mypleasurebox.com/collections/position-aids-swings/products/fetish-fantasy-series-ultra-i... here http://www.mypleasurebox.com/collections/position-aids-swings/products/fetish-fantasy-series-inflata... The fact is that such duplicated content is risky for the project. Google pays great attention to duplicates and the website can be decreased in rankings just because of that. The content should be rewritten, or as a compromise, you can add some user reviews there to make the page more unique than it is now.

After all the mentioned above will be fixed you can move on to the link building. Backlinks are also a great sign for SE that the website is valuable. They are trying to pay more attention to social signals still backlinks are also considered as a vote. There are a lot of methods of acquiring them but please don’t do any black hat methods or outsource this work to a low level SEO agency. All the backlinks should be from thematic websites or forums or blogs.

Hope this should give you a general overview of the possible strategy, and how to move further. If you need the detailed description about any points that I’ve mentioned, feel free to post questions here or contact me directly at contact@promodo.com that is much much better.

Good luck with your project Lora.

 

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Lora2
Tourist
67 0 3

Thank You so much for your review i am going to start reviewing all my dupes to try and make them better. I hope it helps. Thank You again great work.

 

http://www.promodo.com/ Is great and Hanna is even better.

Thank You, Lora http://www.MyPleasureBox.com
Donatien_Berger
Visitor
2 0 0

Hello,

We've juste finished our site, and some little advices should be greatly appreciated 🙂

Thank you for your proposal!

www.blumen.fr

Vince_Forte
Visitor
3 0 0
Tucker2
New Member
15 0 0

Hey Hanna,

Thanks for the feedback.  I'm going to take some time this weekend to look it over and try and implement your suggestions!


Thanks!

http://www.prinnnt.com
timd
Shopify Expert
120 6 72

Hi I just chucked www.informaltea.co.nz though the new grader (http://ecommerce.shopify.com/grader) and I get a  error that the sites title tag is too long (should be under 70 characters) but it looks fine to me. Am I missing something here?

Any other feedback in much appreciated! : )

Rachel31
Excursionist
94 0 12

Thanks for the offer! My site is http://www.tangled-yarn.co.uk

 

Cheers

Rachel

Hellen_Barlow
Tourist
34 0 2

Thank you in advance!  www.modishliving.co.uk ;

Darryn_McRae
New Member
4 0 0

Hi there - just came across this thread - I have built this site and am looking for some seo advice - havent really done anything specific - would be grateful for any feedback.

www.ilovehandbags.com.au

TY

 

Darryn

 

 

Lena_R
Shopify Partner
277 0 45

  Hello Kayin!

 

Loved the idea of your website  - cool. Now let’s proceed to recommendations.

The first thing which concerns SEO is website page optimization for keywords. Specifically, titles, headings with H1 tag and texts. I described several times in this thread how to do keyword research and optimize page for the keywords, so please kindly read posts above. If you still have any question you may write me to a.moseva@promodo.com and I will be glad to explain you the details. I will just highlight that this is a very important moment, because Google looks at what is written in titles, texts and headings during ranking process. As to the text I would add more of it to your site pages.  

I suppose that your site is new and you are planning to grow its assortment ... I have checked your website in Google index – there are only 35 search results so far. It seems very little; please check that your xml sitemap contains all urls from your website. Also, when you will add new products or categories, make sure to reflect this changes in xml sitemap too.

When I was checking your website links I saw you have pretty much links from forums – this is great, keep it up!  One more tip – you can make the use of Google alert to always know when people are looking for anime t-shirt on web, probably, this way you will also find new forums which will generate quality links for you.

What is really harmful in terms of SEO is duplicate content, for ecommerce stores it is especially common because many products have very small differences and  that is why texts for them are identical. Please make sure that each page has unique content. The same goes for titles and description – they should be repeated. It is to identify such pages with duplicate titles and description in the HTML Improvements under Search Appearance in Google Webmaster Tools.

To please Google you can also add html sitemap to your site – this way you will show to Google that you care about your site visitors and try to offer the best user experience.

As to the website navigation.  I think you may add breadcrumbs to your website. In short breadcrumbs are secondary navigation elements  that show the user’s location in a website, it is very important for optimal user experience as at each and every moment the user should understand where he is in the website and how he can move backwards or proceed further.    http://www.smashingmagazine.com/2009/03/17/breadcrumbs-in-web-design-examples-and-best-practices-2/    

Filters. I would also make search on your website more advanced, it is a beneficial feature of ecommerce stores. I would allow search on your site by categories, colour, size, etc. I searched for your website competitors according to the keywords you have with them in common.  Some of them are http://www.redbubble.com, http://www.spreadshirt.com/, http://www.zazzle.com/, http://gesshoku.com/. Check  what kind of filters and search they use, probably, they will hint you for something else as well.

I have looked through your blog, I would work more on it, fill it with interesting and catchy information on regularly basis – when Google looks at your site and evaluates your website relevance to the given search query, thanks to blog as well he will see that your website is full of relevant information and thus your website is good match for the search query user has typed.

As I mentioned before, I love the product you sell and think you will success if incorporate into your strategy promotion on Pinterest and Instagram.

There are definitely more basic SEO and usability things that you could implement on your website quickly and on budget.  Download for free our SEO and usability guides and you will be able to get more actionable tips for your store promotion http://www.promodo.com/pdf-downloads/guides/small-business-seo-guide/  , http://www.lp.promodo.com/guides/usability-checklist/.

Hope it will be helpful, feel free to write me back!

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Ashley_Nordling
New Member
8 0 0

Thank you so much for all the suggestions. I will definitely put them to use.

heather_thomas2
Visitor
1 0 0

I'm so happy to have found this topic, we would love your advice please!  http://paintedrevolver.com

Thank you!

Red_Stick_Spice
Trailblazer
169 0 76

www.redstickspice.com

Spice. Sweet. Savory. Hot.
Mariya
New Member
11 0 0

Great!!!

I've just started my online store and I am completely lost in all the SEO documentation...

I'd highly appreciate your help!

Thank you very much in advance!

http://www.softandwarm.eu

Lena_R
Shopify Partner
277 0 45

Google sees your current homepage title as "Informal Organic Tea New Zealand. | Welcome". You can check it by entering "site:informaltea.co.nz" command in Google.com.

If you check your homepage via this link here: http://www.majesticseo.com/reports/site-explorer you will get the same result for the homepage – your current title is "Informal Organic Tea New Zealand. | Welcome" with just 43 characters.

Nevertheless we would still recommend you to check the code of your website again because something is still wrong there. We found 2 title meta tags within your code:

<title>Informal Organic Tea New Zealand.: </title>

and

<title> | Informal Organic Tea New Zealand.</title>

But none of them is indexed by Google.

At the same time it is not clear, where Google and MajesticSEO got the title they show now – we looked for the keyword Welcome within your homepage code and didn’t find it.

So we would definitely double check the code for the project.

As for other issues – you do not know for sure from what sources people came to your homepage. So it would be great to let them know on the first screen of the homepage what your project is about.

Are tea cups your main product? Frankly speaking it’s not quite clear from the photo on the homepage (handmade by us screen) that it is a tea cup and that it can be purchased.

Texts from your project are duplicated on some other resources like trademe.co.nz. But it seems to be OK for the moment because Google treats your website as a source for these texts and ranks it TOP 1 for them.

You have a blog with interesting articles – that’s great. We also hope you use it extensively for SEO purposes like checking the most topical questions in the niche, and publishing SEO-optimized articles covering these questions.

We would do additional keyword research and optimize the project further to fill relevant pages with relevant keywords. You have backlinks from 33 unique domains at the moment, so you’d definitely need additional link support. And we would use your blog more extensively for SEO purposes.

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Philippe_Causse
Shopify Partner
72 0 3

Hi Hanna,

could you check my site too:

http://www.maitrephilippe.de/

Best regards from Berlin,

Philippe

http://www.maitrephilippe.de
Kerim_Omer_Cagl
Tourist
10 0 1

Hi,

Could you comment on SEO and usability for www.turquoiseandolive.com please?

Thank you in advance 

Lena_R
Shopify Partner
277 0 45

Vince,

You’ve already done great job. Everything is quite well categorized. Though if you align  all products on product category pages more accurate, it will further improve look and feel of the pages and make browsing more comfortable.

http://boatingdocksupply.com/collections/dock-fish-cleaning-tables: The text looks a little bit oversaturated with keywords, it contains 96 words and we found at least 8 keywords within this text. Besides you’ve highlighted several keywords within the text. Most probably you did it to add them value from SEO point of view. But these keywords look like links now and confuse users a bit.

At the same time you didn’t use the potential of Title meta tag for SEO to its full capacity. We would add more relevant keywords into this meta tag.

It also seems there are some problems with indexing your project by search engines. Generally we found around 44 pages in Google index, but for example the page http://boatingdocksupply.com/collections/dock-fish-cleaning-tables is missing.

If you add more SEO optimized texts to each product category (but be careful, the text should not be oversaturated with keywords) you will definitely benefit from it and increase chances to be ranked high in SERP for relevant keywords.

It seems there are some technical and SEO issues on the project that prevent you from being well indexed and ranked by search engines. And these issues require deeper investigation. You have a very good project with useful products. It’s a pity if people won’t be able to find you in Google search results because of these issues. So we would strongly recommend you to hire some SEO provider for a deeper one-time SEO audit of your project (not necessarily our company, though we also provide such services). This will be one-time investment with long term positive effect. Your niche doesn’t seem to be highly competitive. So you will benefit even from one-time SEO tweaks.

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Sabrina_Pinnock
Visitor
2 0 0

Hi Hanna

would appreciate your views and feedback on my site thanks 

www.nappykindboutique.co.uk

Sabrina

Lena_R
Shopify Partner
277 0 45

Shashi,

We would make the layout more compact (decrease gaps between your logo and the menu on the homepage, decrease gaps between breadcrumbs and Mens Aprons title).

“Free Australia wide shipping” and “moneyback guarantee” should be also highlighted on your product category pages (http://blendstyle.com.au/collections/mens-aprons and http://blendstyle.com.au/collections/womens-aprons) and on each separate product page (like http://blendstyle.com.au/collections/womens-aprons/products/tuscany-apron). The reason is that many visitors will land directly to your product category pages and product pages and won’t see your homepage.

We would also recommend you to add Buy button for each product listed on your homepage and on product category pages.

As for SEO issues – you need onsite SEO optimization for relevant keywords. Please check the reply from Elena Ruchko to Tanay Mehta above in this thread on how to do it. Elena’s post contains also some links to tutorials that will give you even more information.

If you have any issues in the future, please feel free to contact me here or at contact@promodo.com.

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
timd
Shopify Expert
120 6 72

Thanks for the advice Hannah : )

shash2
Tourist
13 0 1

Thank you so much for your advice Hannah. Will definitively implement it.

http://blendstyle.com.au

 

http://blendstyle.myshopify.com
Lena_R
Shopify Partner
277 0 45

Hello Rachel!

 

I have looked through your website  http://www.tangled-yarn.co.uk. ; As to the SEO, my college Elena Ruchko has already given you some great advice on how to optimize your website. I think you really need to do a keywords research and select keywords (around 10 or so) first of all for such pages as main page and page with product categories. The winning way would be to focus on long tail keywords as they not too much competitive and drive quality traffic. You should optimize three key elements: titles, headings with H1 tag and texts. I read you wrote in other thread you are working on optimizing your websites texts right now, so it is a good chance to optimize them for the keywords too.

Now let’s talk about usability side:  Buttons “Register” and “Login”. If the buyer can do everything without signing up it would be good to highlight how the user will benefit it he creates an account.

Knitting Yarn section. I see that you have divided the yarn by the brand and also when I am within this category I can use the filter by material. But what if I as a user want to search for the yarn by brand and material at once? So it would be wise to create the filter allowing to search by two parameters at once.  

Also, when I see these product pictures and their name and price below it is not quite obvious that they are links and are clickable. It would be good to make them more obvious so they won’t look as a plain text. ( please see the picture attached). Also, I would add the “Buy” button near this product pictures, that would be good.

The same goes for the elements “Just arrived”, “Sales” they also don’t look as links.

Knitting patterns: in the filter which is in this category there are different categories mixed up,  such as “dress”, “blanket”, “women”, etc. But what if I want to choose “women” and “dress” at the same time? I think it is better to make here filter allowing to search by multiple parameters.

Cross sale. Why don’t you try cross selling on your website? For  example, when user is searching for knitting yarn, you can suggest buying corresponding needles, hooks…

As for the product page, for example, http://www.tangled-yarn.co.uk/collections/knitting-yarn/products/malabrigo-worsted, the ADD TO CART button is too large and it looks as something which separates one block of information from another. It would be good make it look as a button. Also, when the user clicks it the next thing which appears is “Thank you” and “Cart”. I think it confuses the user, it would be better if he sees there something like “continue shopping” or “go to the shopping cart”. All in all, I think you should work on this button.

Checkout: you offer to the user two options: just checkout and checkout with PayPal. Just checkout button is  so prominent that it is not clear that the user has actually two options and he might pay with PayPal. Besides a great feature of your site “Shipping estimate” is placed way low on the page, on small screen devices users might not see this cool feature at all.

That is what you saw right now, but I think there are more elements which could be improved so make sure to check our usability guide it will help you! http://www.promodo.com/pdf-downloads/guides/usability-checklist/

Also, if I find my answer is helpful, you can leave your feedback here http://experts.shopify.com/promodo Thank you!   

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Lena_R
Shopify Partner
277 0 45

Hello Mariya!

I have checked your website http://www.softandwarm.eu. So you asked about its SEO optimization. In order for your site to be by search engines it should be first: be fully indexed by Google (by fully I mean that there should be all the pages you want Google to see, not those which are better to hide from Google), secondly, your website pages should contain clues which would tell search engine that your website matches the query the internet user has entered, for example “knitting yarn”. How can you do this? By optimizing titles (mention in them several keywords – words which users very frequently enter in the search engines when are looking for the product like yours) , optimizing texts (those keywords which you mention in title you should mention in the text too, please mind that for each separate page you choose different keywords for promotion), optimizing headings with H1 tag (make sure to mention at least one keyword in the page headings, you won’t be able to put there a lot as the headings look good when they are short J).

All these three points are true for your case. For example, on the main page there is no word which would be related to your products, instead it is written in h2 tag “Welcome to my webshop”, it doensn’t tell Google anything about your website specialization.  As to the text I would also make it larger   - specifically, for main page and pages with product categories such as http://www.softandwarm.eu/collections/amalia-collection-100-wool, http://www.softandwarm.eu/collections/elina-collection-50-wool-50-acryl, etc. 

One important note: please monitor that your website pages doesn’t have duplicate text – I noticed that some parts of texts are repeated from page to page (please see the attachment). It is super dangerous for website rankings, if Google notices that text is duplicated on several pages he will consider these pages as duplicates and will decrease their rankings.  By the way, duplicates my appear not only in texts, but in titles and descriptions as well, so please monitor this issue in Google Webmaster Tools under HTML improvements.

Duplicate pages is a great issue and could be of many kinds – it is important to avoid any of them.  For example, on your website, I noticed the following: the same page opens for two different URLS – with / at the end and without it  - this is duplicate, you should avoid it –set the redirect from page with / at the end to corresponding page without it.  Another duplicate page issue on your site is that the same page open with URL consisted on small letters and with URL containing some capital letters, for example, http://www.softandwarm.eu/collections/elina-collection-50-wool-50-acryl/ and http://www.softandwarm.eu/collections/elina-cOllEctiOn-50-wool-50-acryl/  ; - you should set redirect  so that any variants redirect to the URL with small letters. Lastly, if the user types in browser line just softandwarm.eu, it receives the notification that the page could not be found. Set the redirect which would automatically take the user to the http://www.softandwarm.eu/ ; page.

To improve website indexation by the search engine make sure that you have submitted xml sitemap to webmaster tools. Another moment is to regularly update this sitemap when new products are added.

Links to the website is another very important element. You can earn links in different ways, for example, you can write posts about knitting and link to your website, or you can participate in the forums – this is a really great option.

What else does Google like? He likes website which doesn’t have any technical problems, most of the issues could be easily monitored in Google Webmaster Tools.  For instance, track the number of 404 errors, they should not increase, check whether any duplicates have appeared in titles or descriptions, etc.

There is one great guide which I would advise you to read to better handle SEO optimization of your website. Please check it here: http://www.promodo.com/pdf-downloads/guides/small-business-seo-guide/

 

Hope it was helpful! Good luck with your business!  And if you feel I have helped you with your question, please leave your feedback here http://experts.shopify.com/promodo , thank you.  

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Lena_R
Shopify Partner
277 0 45

Donatien,

You sell unique products and actually you sell emotions to your visitors. So as a user I should get inspired by your website and products, so we’d recommend you to make the look and feel of your project more appealing.

I’d also add some text on the homepage describing the uniqueness of the product, maybe providing some interesting facts about how they are manufactured, or maybe you have some other interesting info related to your products.

Besides if I’m looking for a lantern, I’d like to get a closer look to the product itself, check it closer and from various angles to understand how to fit it into my room.

For a wooden lantern I’d like to understand how waterproof it is and if I could use it on my terrace or balcony.

Links to Boutique and À propos should look like links and menu items. Search field is usually highlighted and is designed in a more obvious manner.

Frankly speaking when I first landed on your homepage I didn’t understood that it’s an Ecommerce website selling lamps and lanterns. For me it looked more like a page with several lamp images. So we would recommend you make it more ”traditional”, with separate product menu and main menu with About us, Press, Delivery, Contact us etc. items.

From SEO point of view you need to optimize your project towards relevant keywords. Elena Ruchko has given a good step-by-step recommendation on this in a post to Tanay Mehta above in this thread.

We wish you good luck with your project and hope our recommendations help you!

 

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Rachel31
Excursionist
94 0 12

Thank you Hanna, you've certainly given me some great pointers to think about! I appreciate the time you've taken.

Warm wishes

Rachel

 

Lena_R
Shopify Partner
277 0 45

Hellen,

In terms of usability we found no serious issues J Maybe just your sorting option could be improved. Let’s take as example your http://www.modishliving.co.uk/collections/eat page. Currently you have 1 filter for at least 3 parameters – by product type (bench, chair), by price and by range. Ideally there should be 3 separate filters for that. Otherwise it is not clear how to sort products using multiple parameters at once. Besides some parameters are not clear. For example what does “sleep” mean? You have a product category page with the same name. And if I choose this parameter within “eat” category I get 3 sideboards.

And one minor issue – your product pages contain a link “by Modish Living” and this link seem to lead to a sorting page by vendor. It makes sense if you have several vendors listed on the site and if those brands are known and people look for them. But in this case it would be good to have corresponding menu item “by vendor” or “by brand”. Though this issue is really minor one.

As for SEO you’ve already done a lot of important things like correct 404 page set up, correct redirects. Your texts seem to unique – we found no duplicate content.

Now you need onsite optimization for relevant keywords. First run a keywords research. This infographics here: http://www.promodo.com/blog/keyword-research-process-infographics and the post about keyword selection: http://www.promodo.com/blog/how-to-select-effective-keywords-for-website-promotion will help you. Then select appropriate keywords for your homepage and product category pages. If you find enough traffic for separate products it makes sense to optimize manually each corresponding product page as well. Fill in your Title met tag with relevant keywords and add relevant keywords to current texts on your pages (we would recommend to write larger texts for your homepage and product category pages to contain all relevant keywords and at the same time to look natural – do not oversaturate them with keywords).

We found just 4 backlinks to your project at the moment. So this is another area that you should pay attention to. You need more links from relevant third-party resources.

Please also have a look at our Small Business SEO Guide: http://www.promodo.com/guides/small-business-seo-guide/. I hope you’ll find more useful information there.

Do not hesitate to contact us if you have questions.

 

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Red_Stick_Spice
Trailblazer
169 0 76

Hi Hanna,

Will you please look at my site also.

 

Thanks

Spice. Sweet. Savory. Hot.
Lena_R
Shopify Partner
277 0 45

Philippe,

We found no usability issues on your project. The only thing that is unclear is with “Ich bin mit den allgemeine Geschäftsbedingungen einverstanden” checkbox. Is it really necessary to get customers read the whole Agreement? Can you simplify it and make it shorter?

And what if I do not know my “Postleitzahl”? Could I still type the name of my city or town and choose it from a drop down list?

We found no Google Analytics on your website. Maybe you use some other system to collect and analyze metrics of your website. In this case we would recommend you to check your visitors’ behavior, most visited pages and pages with highest bounce rate – if you find that many customers leave your website at the checkout stage – you should definitely think about making AGB-accepting process easier.

As for SEO issues – we found duplicate content on the project. For example these 2 pages here: http://www.maitrephilippe.de/products/kollektion-8-dosen-sardines-la-belle-iloise and http://www.maitrephilippe.de/collections/sardines-belle-iloise.

You should also optimize your project towards relevant keywords like “Essen online bestellen” etc. Such keywords should be added to Title meta  tags of corresponding pages and text content. This will help search engines to better associate your project with relevant keywords and improve your rankings.

Feel free to contact us at contact@promodo.com if you need any further advice on your project.

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Mariya
New Member
11 0 0

Dear Hanna,

thanks a million for you incredible analysis!!! As I said I am brand new in ecommerce and thanks to your review I realized the I made a big mistake in my site organization! To keep the long story short, I created 1 collection per yarn type and brand and I defined the different colours as products. Big mistake! Like this, I have tons of duplicate text! I will work this night to restructure the site and starting working with products and product variants instead.

What I didn't get is the duplicate pages. For example, "the same page opens for two different URLS – with / at the end and without it  - this is duplicate" I do not know if I can influence the creation of the pages. I expected that Shopify is taking care of it. How should I overcome the issue?

Kind regards,

Mariya

 

PS I would love to write a review but I cannot figure out how...

Philippe_Causse
Shopify Partner
72 0 3

Hi Hanna, thanks a lot for this analysis. I will correct all what you found and contact you soon for a deeper look at my site.

Best regards from Berlin.

http://www.maitrephilippe.de
Lena_R
Shopify Partner
277 0 45

Hi Darryn!

 

Firstly, I would say that some things are already well done on your website, however, there is still lots of room for SEO optimization. Sorry that I begin again with the same thing I advised other people here, but it is really important and crucial for your website rankings –  keyword research and title, headings, texts optimization.  You should find the keywords which would drive quality traffic to your site (for each page you should select separate keywords) and then write new titles using keywords you have found. The same goes for headings with H1 tag and texts. When you optimize the titles, try to put the most important for promotion keywords at the title beginning.

Texts on the pages are very important – each your website page should have text, especially those which you would like to be ranked in the search results.  For example, this page

http://www.ilovehandbags.com.au/collections/all/products/cleo-cuff has almost no text, you should add some.  You main page http://www.ilovehandbags.com.au/ also doesn’t have text which would talk about your shop and opportunity to buy bags in general, the text in which you could use the keywords you will decide on for promotion. Besides your main page and category pages such as http://www.ilovehandbags.com.au/collections/all/Necklace, doesn’t have heading with H1 tags at all.

As to the titles, I would really advise general keywords with which users usually search  for products like yours. Probably, that would be “handbag” or “bag” or something similar – two-word keyword for example. For instance, this page title http://www.ilovehandbags.com.au/collections/all/products/betty-carry-all-red <title>Betty Carry All (Red) by Imperial Hyde | ilovehandbags.com.au</title> doesn’t have anything that it is a bag and it can be bought.  

Duplicate content. Very essential issue, cause if the Google find out that two pages of your website has the similar content, it thinks they are fully duplicated and decreases both of them in rankings. Be aware also of the pages which have the same titles and descriptions – each page title and description should be unique, simply monitor this in Google Webmaster Tools and rewrite them when you spot any duplicates.  Be attentive, for example, when you run sales, if you create separate page to offer discount on the bag and at the same time have a normal page with this bag, make sure the texts and titles are different.

What I have found on your website is:

<!--[if !supportLists]-->-          <!--[endif]-->when the bags are sorted by the color http://www.ilovehandbags.com.au/collections/cadelle-1/camel , http://www.ilovehandbags.com.au/collections/cadelle-1/blue the titles, descriptions and headings are the same. Should be unique for each colour. The same goes for other categories   - http://www.ilovehandbags.com.au/collections/all/sling-bags and

http://www.ilovehandbags.com.au/collections/all/marla-fiji , Jewellery…

 

 

You already have bread crumbs on your website like these (check the attachment). It is a great opportunity  to create additional links to your website pages with the right anchor. (anchor texts are texts which are appended to the links, they important because Google looks not only on the links quantity to your website, but also on the words these link feature, it tells the search engine what so valuable is about your site that users link to it). At this point internal linking is also important, so if you make those links form breadcrumbs feature some keywords, this will be beneficial).  

A little bit about usability. Your contact page provides an email, but it is not clickable, this is not very convenient.  In general, please check that all information which users might think is possible to click on is clickable, it will improve their experience on your website.

Simemaps. To improve website indexation by Google and users experience,  firstly, regularly update xml sitemap  with new links and secondly, create a html sitemap on your website, show a link to it.   

Lastly, I have checked you have very few links – you should earn more of them to start being raked well in the search engines.  Possible ways are writing engaging posts, give valuable content, social media promotion and participation in the forums.  You website is Australian, so make sure you get a fair amount of links from .au domains, other possible domains are general domains such as .com, .net,  .org, etc.  

To learn more SEO tricks I would recommend you reading our guide http://www.promodo.com/pdf-downloads/guides/small-business-seo-guide/

I hope my advices are helpfulm if you fidn them so, please leave a feedback on our page http://experts.shopify.com/promodo

Thanks!

 

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Lena_R
Shopify Partner
277 0 45

Hello Mariya!

 

I am so glad I have helped you! Yes, I have to send you the request to leave the feedback first, I have done it alreay, please check. 

As to your question, I mean the same page is opened for two different URL. For example, http://www.softandwarm.eu/collections/amalia-collection-100-wool/ and http://www.softandwarm.eu/collections/amalia-collection-100-wool  - these are teh same pages, but they are different to Google because they have different URL. To avoid this duplicate problem, you should set 301 redirect from version with slash to the version withoout it. Usually, webmasters or programmers could do this. If any questions, feel free to ask!

 

Regards, Hanna

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Lena_R
Shopify Partner
277 0 45

Hello Rachel!

 

Happy to help!  If you would like to leave a feedback also on our work, please feel free to do it. I have sent you the request already so you could do it. 😉

 

Regards, Hanna

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Lena_R
Shopify Partner
277 0 45

Red Stick Spice,

Sorry for some delay with reply. We haven’t expected such a big amount of requests so the delay with replies takes around 2-3 days now.

I like your website. But why do you mix teas and tea accessories in the same section (I mean Teas)? If I choose Teas section I expect to see teas collection. Maybe it’s not a big issue from usability point of view, but from SEO point of view it is better to have 2 separate landing pages for teas collection and tea accessories.

When I select Teas in your Shop menu I land on the page http://www.redstickspice.com/pages/teas. It looks cool but seems to be excessive. Links for continuing shopping (like View our complete collection of teas and teaware now) are not very easy to find. You have Google Analytics installed on your website. If you have set up goals and sales funnel tracking you can check how people behave on this page and what is the bounce rate here. Maybe you will find out that this page is really excessive and people just get confused on how to continue shopping.

It would also make sence to narrow down the number of parameters for filtering in some cases. For example Section Teas contains filter parameter “all-natural” and it displays just 1 product and it’s … honey 🙂 The same goes for filter “Louisiana” (though the title of the page is “teas tagged Louisiana”).

Buy Local option I’d highlight at a more noticeable place. Offline locations add credibility.

I found your Bodum Bistro Nouveau Tea Press and I like it, though it is sold out at the moment. Can I get some information whether it will be back with “in stock” status? Can I pre-order it or at least let you know that I will be potentially ready to buy it when it’s available again?

With this product here: http://www.redstickspice.com/collections/teas-2/products/mate-gourd I’d like to see teas that you’d recommend for this Bombilla instead of seeing mugs in the Related Items section.

From SEO point of view we’d recommend you to optimize Title meta tags for corresponding keywords and add SEO-optimized texts to all relevant pages (homepage, product category pages and product pages).

We also found duplicate content issue on the project. It may harm you rankings considerably. For example if you enter this phrase with brackets in Google: "This decaffeinated Green Tea is delicately flavored with apricots. The apricots" you will see that Google finds a lot of pages with this content. And it is strange, because this text is available only on http://www.redstickspice.com/products/apricot-green-tea page. But Google finds this text on all pages where this product is listed within Related Items category like http://www.redstickspice.com/products/earl-grey-creme, http://www.redstickspice.com/collections/teas-2/tea etc. For some reason Google sees not only the image of this product but also text related to this product.

I hope this post helps you 🙂

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Lena_R
Shopify Partner
277 0 45

Kerim,

We’d recommend you to reorganize product categorization. When I land on your homepage current menu doesn’t help me to understand what product categories I can purchase here. And product categorization heavily depends upon traffic sources. If you drive traffic from PPC or SEO to your project for the keywords like “buy soap online” or “buy tea glass mug” you should have corresponding landing pages for that. If you have just 1 glass mug or soap on your website, you can drive such traffic directly to your product pages. But if you have several products in each category – you’d need corresponding product category pages for each category. if you don't know how to categorize your current product range, you can try to make initial keyword research or competitive analysis to understand how people search for such products and how this categorization is organized on your competitors' websites.

http://www.turquoiseandolive.com/collections/body: it would be more convenient for me as a visitor to have filters like “soap”, “towel”, “bath salt”, “shampoo” etc. These parameters are more important instead of Almond, Deep Sea, Cotton etc.

From SEO point of view there are serious problems with indexing in Google. Via command site:turquoiseandolive.com we can see that Google finds 84 pages of your project. But when we try to enter some parts of the text from your pages like “A unique design that resembles hundreds of micro rice pieces spread around, giving a unique character.” Google doesn’t display your project for them, instead, you will find your Facebook page, turquoise-olive.myshopify.com there. And what is really strange – even indexed pages are https-pages and not http-ones.


Kerim, I highlighted this problem, which is very serious, but in order to help you here there will be required a very deep and thorough investigation of the project which I’m unable to provide you at the moment. We’d really recommend you to involve an SEO provider for a one-time SEO audit of the project.

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com
Lena_R
Shopify Partner
277 0 45

Hello Heather.

Glad to see you here in our thread.

As I can see the website had been just launched. I wasn’t able to find any backlinks leading to it still there are about 60 pages in Google index that shows that Google knows about it.

To be frank with you, as you offer unique custom products, I don’t think SEO is something that will help you a lot. Competition for keywords like “custom t-shirts” is really great and you’ll spend a fortune competing with large brands.

Of course internal optimization is very important but if I were you I would pay attention to brand promotion instead of organic. What I mean is a different kind of PR activities, like communication on forums, blogs and so on. That will give you referral traffic and will help to establish a brand name that will eventually lead to brand recognition.

You can have a talk with bloggers and ask them to post a review about the product, or you can create a new forum thread to let people know that you offer such amazing custom t-shorts. There are actually a lot of options of how to do it. You have a Facebook page, use it. It’s also a great way to attract traffic because people like different custom stuff.

As for the SEO sure website’s onsite optimization is a must, I don’t mean it is not important I mean the priorities and goals are a bit different if I understood you right. At the moment I would recommend you to optimize pages’ title meta tags for the beginning. Home page and category pages can be optimized for general keywords like “custom t-shirts” etc. and product pages is better to optimize for low volume keywords like “black man t-shirt with a skull” etc. I’m just giving you the general idea here of how to move on further.

What I’d like also to emphasize is that you have great unique content, I have checked several descriptions on product pages and I wasn’t able to find any duplicates. To make it even better you can add some content on category pages like http://paintedrevolver.com/collections/crossfit and http://paintedrevolver.com/collections/military etc.  

Speaking about the user experience design it is not obvious from the home page that you are on the ecommerce website. It will be better to make the logo picture smaller and install a slider (banner) instead of it. Here is what I mean: www.customink.com www.zazzle.com. These guys show you the products right from the home page even if you review it using tablet pc or smartphone. I have also noticed that you offer 2XL and 3XL sizes in a separate section “Xtra Options” it will be better to add them to the product page because I’m not sure that a potential buyer will go to the other category to check the availability. Just add them in your ordinary list S/M/L/XL/2XL/3XL and mark them as custom, it will be much much better.

Hope this will help you in your business.

If you need the detailed description about any points that I’ve mentioned, feel free to post questions here or contact me directly at contact@promodo.com that is much better.

Good luck with your project. 

http://experts.shopify.com/promodo With any questions, mail me at ruletana2012@gmail.com