Clarification Needed on 0s Average Session Duration and N/A Data in Shopify Analytics

[Matei86]

Hello Shopify Community,

I'm experiencing some issues with the analytics data on my Shopify dashboard and would appreciate any insights or guidance.

Issue Details:

• Out of 30 sessions today, 24 are showing an average session duration of 0 seconds and a 100% bounce rate.
• The remaining 6 sessions have durations of 26s, 38s, 44s, 58s, 1m13s, and 4m48s.
• Additionally, some sessions display N/A for region, UTM campaign name, and landing page path.

Context:

• I'm running Facebook ads with a sales objective using a product carousel, directing users to the respective product detail pages.
• All UTM parameters are correctly set for the FB ads campaign.

Questions:

1. Does Shopify's analytics dashboard have limitations or known issues related to cookie consent that could result in 0s average session duration and N/A data?
2. How does Shopify handle data when users deny cookies, and could this be affecting the accuracy of my analytics?
3. Are there any best practices or settings within Shopify that I should be aware of to improve data accuracy?

Thanks for your assistance!