As an independent store owner myself, I realized how much influencer campaigns were necessary and yet expensive. Naturally, this created an obstacle for me.
Being an entrepreneur at heart, I decided to tackle this problem in a novel way and recently launched a beta version of Advrtisrs.com: a platform that harnesses the power of co-advertising.
Essentially, the platform allows advertisers (you!) to connect with each other on the basis of numerous campaign variables (products, values, demographics, etc.), in order to run a collaborative influencer ad campaign.
The advantages of co-advertising are numerous but mainly sharing creative and financial resources without sacrificing on the quality and execution of your next influencer campaign.
It's a beta site but officially open for business as of now. And it's free for advertisers.
Hope to see you on advrtisrs.com. I welcome your comments and I wish you nothing but success!