I've done on-page SEO, off-page SEO for my Collection pages and they were ranking good up until the Google algorithm update in Dec 2019.
Then the ranking started to drop and is now at zero.
I regularly post blogs to support my products and collection pages with internal linking.
I even improved the On-page SEO and build good backlinks for off-page SEO, but still, the ranking does not seem to come back for the collection pages.
Here' my website if someone want's to review - AmyandRose
Collection page 1 - https://amyandrose.com/collections/diaper-bags
Collection page 2 - http://amyandrose.com/collections/maternity-dress
These are screenshots of AHREFS for 2 of my collection pages.
I can see other Shopify stores with no on-page SEO (improper headings, no H1), but still, their collection pages are ranking on Google Page 1.
I've checked my collection pages through seositechecker, SEMrush on-page SEO tool, and AHREFS site audit, and some other tools as well, but nothing seems to be wrong.
Welcome to the Shopify Community!
This is Jay from Oakleaf Infoway. I noticed that the bounce rate of the site is very high it is nearly 73%. which is a direct impact on your sales conversation. Ther is something you are missing.
Whatever you get your traffic from your website they are not given a single click so need to improve on those areas where you can get organic traffic.
There are lots of agencies that can boost your website traffic by using auto tools.
Please find the below link for your reference.
I hope this info will help.
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Hey@ AmyandRose, can you tell us specifically that what off-page activities you have performed for your website?
Hi @AmyandRose, this is Victor - CRO and Marketing Specialist at PageFly - Shopify Advanced Page Builder.
I remembered back in August there was an outcry within SEO community about a bug in Google Search - lots of sites lost 80-90% of their traffic. The guys at Google claimed that they've reverted it - but I figure your store might have been affected by this.
I've checked your pages on Ahrefs and crawled your store with Screaming Frog, checked robots.txt file, nothing seems out of place to me at the moment.
However, there are a few approaches you can try out to fix this issue:
After that, try resubmitting your sitemap. If the issue is not resolved, try reporting this issue directly to Google team: https://support.google.com/analytics/troubleshooter/7480067?from=cuf
Check out this group: The Proper SEO - there are a lot of experts here - they may have more insights to help you with this issue.
If you find my answers helpful, I'd love to have a Thumb Up. Cheers