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Collection Pages ranking better then Product pages?

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I have recently noticed that my product pages no longer rank when I search for the product on google, but my collection pages seem to rank for the product im serching for in google. 

Im at a loss and cant work out what to do to fix the issue! has anyone expreanced this problem. 

my web site is

my Site is currently using the pixel union theme empire-v1-2-3 

any help or sugestions would be helpful 

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