Collections for SEO and Internal Linking

SweetViolet
Explorer
48 0 20

I am setting up a number of Collections to help with SEO and I know that best practice is to link these from the menu or at least somewhere on the site. However they are not really collections that fit in the menu and the only other place I can think to put them is to try to create a canonical url via the filter tool, or maybe tags?

 

For example, my main menu has "Skirts" but I have many collections for seo including "black skirts", "wool skirts", "winter skirts". Potentially I could add them to the menu. But I also have some keywords like "long skirts" that I would never list on my site because even though it is a great keyword, it sounds weird and would not fit anywhere. 

 

My question is, how much does it matter if these collections have NO internal links to them, meaning they would exist only as entry pages? Would they lose out on link juice? If there are negative effects on SEO from no internal links to those pages, it would be great to get suggestions on how to achieve canonical urls for these keywords. 

Replies 6 (6)

JoshHighland
Shopify Expert
172 10 65

In my opinion its better to have quality links than a quantity of links. Blog posts are a great way to get some internal links, along with pages. Focus mostly on your product pages and get some offsite links when possible,

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Josh_Uebergang
Shopify Expert
1011 42 267

It's a big question.

 

You'd look at the search data in GSC to check for cannibalization between the collection and other content. Reduction of pages can help rankings. In the event you need to keep it because it exists with a filter, for example, you can create a custom metafield then update the theme.liquid to account for it, to help canonicalization. Unique content will also help canonicalization.

 

No one can tell you how exactly no internal links are effecting you. But, internal links matter. Go create 5 for the page through the website, then check back on its rankings in 30 days. You'll see improvements.

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SweetViolet
Explorer
48 0 20

Awesome info, thank you! I have created metafields for filters, do you mean that I would then update theme.liquid to make the filter results url the same as the Collection page url? So for example if I had a Collection "Maxi skirts", I would then change url in  the code for filter results to say collection/maxi-skirts? Or would it be a separate canonical url?

 

I found some instructions but I think they are a bit over my head - is this what you mean? 

https://community.shopify.com/c/shopify-discussions/setting-canonicals-on-collection-filters/td-p/19...

 

SweetViolet
Explorer
48 0 20

Fantastic advice - thank you! It sounds like the URL redirects may be the way to go for me since the coding seems a bit complicated. Are there any seo considerations for using redirects or will it have no impact?

 

Would you be able to clarify what you mean by "consolidate similar collections under broader categories"? Thanks!

SweetViolet
Explorer
48 0 20

Thank you!

MilesWeb
Explorer
43 3 3

If you are aware of inbound links in SEO, internal linking matters a lot to increase the page authority. Also, online visitors will come across your portfolio of fashion accessories or clothing. With this, there will be less bounce rate on your website because all relevant information is available in front of their eyes. Instead of visiting competitor's website, they will click on internal links and access the data.