Confirmation Emails Going To Spam Folder

[Katerina_Red]

Hi!

My customers told me that the Confirmation Emails after they made a purchase went to spam folder.

How can i fix this?

Thank you

[Katerina_Red]

I don't understand what you mean!

[MikeDavey]

It's an email trust issue. Start reading some documentation on how to build email trust. 

[Katerina_Red]

I did i just don't know how to do everything on the list.

And it's Shopify's default emails so that's why i'm asking here!

[MikeDavey]

If you are using a custom domain, making sure the email address is authenticated in settings > store details.

If you are using a third party domain host, make sure your dns settings are all correct.

[flareAI · Accepted solution]

Hello @Katerina_Red

Greetings from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

To address the issue of customers reporting that confirmation emails from your Shopify store are landing in their spam folder, here are recommended steps you can take.

-> Ensure your email settings in Shopify are accurately set up. Access your Shopify admin panel, navigate to "Settings," and select "Notifications." Verify that the settings for order confirmation emails are enabled and properly configured.

-> Establish sender credibility and enhance email deliverability by authenticating your domain. Shopify provides instructions on how to authenticate your domain through popular email service providers. This process typically involves adding DNS records or modifying your domain's DNS settings.

-> Instead of using generic email addresses like "@gmail.com" or "@yahoo.com," set up a custom domain email address using your store's domain (e.g., "info@yourstore.com"). Custom domain emails tend to have higher deliverability rates.

-> Use your store's name or a recognizable sender name in the "From" field of the email. This helps establish trust with your customers and reduces the likelihood of your emails being flagged as spam.

-> Avoid including suspicious or spam-triggering content in your confirmation emails. Refrain from excessive use of capital letters, exclamation marks, or phrases that might activate spam filters. Keep the email content concise, clear, and professional.

-> Consider implementing a double opt-in process, which requires customers to confirm their email addresses before receiving order confirmation emails. This step helps validate provided email addresses and reduces the chances of emails being marked as spam.

-> Include instructions in your order confirmation emails, guiding customers to add your email address to their contacts or whitelist it to prevent future emails from going to the spam folder.

-> Add a note during the store's checkout process or on the order confirmation page, requesting customers to check their spam or junk folders if they don't receive the confirmation email promptly.

-> Regularly track your email deliverability using email tracking services or tools. This monitoring helps identify potential issues and enables you to take necessary actions to improve email deliverability.

If the issue persists, you may explore using third-party email service providers that specialize in email deliverability.

I trust this will be of benefit to you.

Gina