Hope everyone is doing great. I have finally launched my clothing brand. Divasty.com. Yet, I am confused as to where to start in terms of driving traffic and reaching customers . I have been researching a lot and I have seen many videos and i am starting to get confused.
It would be a great help if you folks can direct me towards the right direction. I have been overloaded with information. As I am on budget constraint I have got to do all by myself so i cannot hire any third part agencies. So please direct me where I can learn few tricks for free about e-commerce marketing.
If you don't have a huge budget, getting some press in local or national publications is great if you have the time to reach out to press/journalist/bloggers.
Otherwise, I would start out with Google Shopping as it's easier to setup and more likely to get you some sales within the first 7 - 10 days. Just make sure your bids are not to high and you structure your campaigns by your categories (i.e HIJAB/SCARFS vs LONG DRESS vs MAXI CARDIGANS). You can also setup remarketing/retargeting on your Facebook ad account. Below are the accounts you need to get setup Google Shopping, plus do remarketing on Facebook. Also make sure you setup Google Analytics to track your sales goals.
Google Analytics: This will help you track your site visitors and what they are doing on your site. You can track revenue from your Shopify store, and make sure you understand which traffic sources are bringing you money. Make sure you turn on Enhanced Ecommerce to track revenue. Also make sure you link your Google Ads (AdWords) Account (see below) to your Google Analytics accounts.
Google Merchant Center: This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account: This is where you run and manage your Google Shopping and Google Search campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account.
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy.. you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/stated checkout but have not bought anything.
Make sure you are running your ads from a business ad account and not your personal one. You should setup a Business Manager Account, which, will house and help you manager your ad account, instagram account, Facebook catalog and any Facebook related asset your business owns.