Every month, I curate a digest of the most interesting posts I’ve come across in the last four weeks. These can be simple blog posts or articles, infographics, and even podcasts, as long as they deal with the same topic: Shopify SEO (or SEO that can easily be applied to Shopify).
Here are my favorite posts for this month:
17 Untapped Ways to Find New Content Ideas: a list of quick tips, by Brian Dean of Backlinko, to find new ideas for your blog content. I enjoy the Google Images one and have been using it extensively myself since discovering it!
How to Detect and Improve Underperforming Content: a good content strategy should not only revolve around writing new, unique content. It's also about fixing your underperforming content, or in other words, posts or pages that aren’t bringing in any traffic and not achieving the expected ROI. Check out this guide on how to detect and improve that content on Moz!
Shorter Content Earns the Most Backlinks: as it turns out, the most linked-to articles are only about 695 words in length. If backlinks are one of your SEO problems—give this post a read to understand how to attract backlinks with short content!
Creating fantastic, entertaining content can help you increase your site's traffic and revenue. Customers like to feel like they're part of something. They want to be involved. An effective content marketing strategy can strengthen the link between the business and its customers. It all begins with the content creation game. Content marketing is an excellent top-of-funnel technique for grabbing guests who are still in the 'awareness' stage when they first visit your shop.
Listed below are the most effective ways that can help improvize your content ideas & existing content on Shopify:
Ascertain that the content has a large audience
Keep your content natural and up to dated
Convert your content into revenue
Make content that satisfies 'Buyer Persona'
For all content marketing campaigns, create tailored landing pages