Conversion Rates and Social Proof

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this is a general discussion and I'd like to get some feedback from other store owners on how their conversion rate developed over time.


We've launched our shop about half a year ago and we convert around 1% of visitors, which is not optimal. We do have some return customers who help boost this number as well. New visitor conversion rate is even lower than 1%.

We are in a very competitive market, we are in a mid-price segment in comparison to our competitors (for the quality we offer hands down the best price, but customer have to buy the product to experience it first hand). We collect product reviews, but only like 1-2% of customers leave a review (we already incentivise, but could definitely be improved).

What is the opinion of some seasoned shopify store owners? I love to tell myself the story that conversions will increase with social proof (having 100s or 1000s of good ratings is most certainly better than 1-10 per product, but we gotta start somewhere right? and we don't want to put up fake reviews.). I am not saying there is nothing else that could be improved, but do people see increased conversion rates with better social proof? This probably goes hand in hand with more brand awareness and return customers as it takes time to build social proof?! Asking the other way around: can a shopify shop without any social proof be set up to be highly converting (excluding a price war, offering the cheapest product probably still pulls more customers?!).

Reply 1 (1)

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If you are confused between choosing social proof or not, then we would suggest that this factor boosts the trust and credibility among potential customers. Now let us share some examples of the leading brands having G2 ratings, TrustScore on Trustpilot and Google reviews.

Why are they?

It is simply because visitors will look at the feedback of customers before buying your services/products.


Here's how you can create a sense of urgency through social proof:

  • Highlight limited availability: Showcasing the limited availability of your product or service can create a sense of urgency and encourage people to act quickly.
  • Display the number of items sold: Incorporating the number of items sold or the number of items remaining in stock can help demonstrate the popularity of your product and create a sense of scarcity.
  • Showcase social media mentions: Highlighting social media mentions or posts from customers can help create a sense of urgency by demonstrating the popularity of your product in real-time.