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Conversion tracking tag for google shopping app

PBOutfitters
Excursionist
17 0 4

While playing with tags😫, I seem to have deleted the conversion tracking tag for the google shopping app conversion events still showing in Google Ads.  Can anyone send the code for that tag?  Google shopping is working fine so I don't want to reinstall, but I would like to match the conversion events already defined in Google Ads.

Replies 3 (3)
EmmanuelFlossie
Shopify Partner
1632 106 389

You can follow the guide below to install it.

https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/

 

When you delete it from the additional scripts section, you will not see any new conversions in Google Ads. So make sure to install it.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Partner.
Need Data Feed or Google Shopping support? Get in touch.
PBOutfitters
Excursionist
17 0 4

I am tracking conversions by connecting an Ads conversion with e-commerce transaction data already available in Analytics.  Will this double count a purchase?  Also, is there a way (and do I want to) set up bidding for just getting website traffic from the shopping ads?

EmmanuelFlossie
Shopify Partner
1632 106 389

Sure you can use Google Analytic Goals as your conversion source. My recommendation is to use Google Ads website conversion tag.

If you use multiple conversion actions, yes you will be counting it multiple times. Make sure only 1 action for 1 type of conversion is enabled.

 

Yes you can use Google Shopping to generate traffic, but I would recommend to focus on return of investment. Anybody can get traffic, its very easy, what is harder is getting profit, so try not to just get traffic. Make sure it is relevant and profitable.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Partner.
Need Data Feed or Google Shopping support? Get in touch.