My website www.caglio.co.uk is getting more and more traffic through Facebook Ads, which is great. I am now retargeting who landed on my website with a discount. On average after how many sessions there is a sale? I have read 6...hopefully it is less!
Could you try further explaining what you mean by "how many sessions there is a sale". Are you trying to determine how many subsequent discounts you offer to each customer? if so, could you provide details of what the discount criteria is. It might help us with a better reply for you.
I mean on average after how many sessions an user makes a purchase. After how many touch points...that's what I meant. I know it varies by industry, by minimum order etc etc...My industry is food and with a minimum order of 50£ + 9.9£ of delivery.