Last week we KILLED it with sales, we launched on HSN and The Grommet and saw a record amount of sales traffic to our website. All of the promotion got people really excited about our product and we did really well on our website. Then, yesterday is slowed down, and today we're back to where we were the week before last. What should we do to gain back the sales momentum and drive targeted traffic similar to that which came from the platforms we launched on?
Any advice would be super appreciated.
First of all congratulations on the spike!
The most powerful points being 1 and 2.
I noticed your site does not have social media icons, leading to YOUR social media profiles. Add those.
All the best!
OrangeTwig - Automates Social Media Marketing for Shopify Sellers. Turns your followers into Customers.
personally for my store, I use a rewards program to try and retain customers. I've gotten great feedback from my customers, the ones that keep coming back get to rack up the points, and newcomers can earn points by sharing us on social medias. the one i use is Sweet Tooth since it's free and I like the way it looks, but you can shop around. just my two cents! 🙂
Now you know that content on the right platforms is a profitable advertising channel for you. Spend as much time as you can reaching out to sites that have the same demographic as HSN and The Grommet to reach more people.
Along these lines, in addition to having content on those sites, also create your own. The reason I say this is because cold brew coffee has over 70,000 searches per month on Google, so being present in search is a good strategy for you to implement. You should also implement Google Shopping Ads, which show up at the top of search, are on a CPC basis so they're inexpensive if no one clicks and profitable if they end up buying.
Like Karan said, use Facebook to retarget site visitors that didn't convert and build lookalike audiences. Additionally, build audiences around people with interests in Coffee and publications like The Grommet (wich as 280,000+ likes on Facebook) and HSN (one million plus likes).
I hope this isn't information overload! If you need any assistance, I do this professionally for my clients so feel free to reach out at email@example.com
Start an ambassador program! Give your ambassadors a lifetime discount and a small cut of of the sale before tax and shipping. Create a FB group that your ambassadors can be a part of. Apply to my abmassador program if you want to see the templates we send out to all our applicants. This has easily tripled our sales.
Karan and others above gave amazing marketing advice. From a customer perspective, one thing that seems to be missing is the number of uses per filter! (Maybe the demos on HSN and Grommett explained that part).
I saw your product and thought, cool, maybe I'll buy some for family members. But, I didn't see how many uses per filter, so I have no idea of the true cost.
(I am using Shopify, but in a very simple way so far, catchadreamstudio.com to sell my jewerly and metalsmithing classes).
Loretta T. Kaneshige
Jewelry and Metalsmithing classes
You shop looks really good 🙂
Maybe you could try to increase the conversions with the visitors you still have.
You can try to achieve this by adding a social proof in your shop. This can be achieved by showing orders from other customers, which can give your shop some new momentum.
You can try to achieve this with an app I made, called Show Recent Orders. You can get it here with a free 10 day trial 😉
This app helped a lot of store owners to increase conversions and it might also help you.
I wish you luck!
I actually had the exact same question, how many times can you use the filters? I was actually ready to buy but could not find that info anywhere. The bag just says reuable. ??? Maybe I need to watch the video?
Very cool product!
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Three observations for me:
1. On your about page consider adding a photo of the creator or the team - people feel "safer" about purchasing when they can see the face behind the curtain.
2. As mentioned before, add some social proof, either through a pop up that displays recent sales ( I uses Sales Pop myself) and add in some testimonials. There are lots of great apps for that
3. If you are going to have a blog you have to post a little more often. Don't just have the blog because it is an "in" thing to do. A blog can drive LOTS of traffic if done right
Some great advice above. What Karen said was spot on. We too are building our brand and finding ways of driving traffic to our store so reading your comments here are very valuable to us. Shopify has built a fantastic platform with very good support.
The key is to find what works for you. Not everything works for eveyone all the time. Try different things and whatever works, do more of that but never be shy to try new ways.
The absolute best advice I could ever give in this situation: Discount codes are amazing for sales but you inevitably lose traction once the discount period ends.
Do not rest your laurels on day-to-day performance. It's like doing day trading on the stock market. Sure, you can make some money but it misses the point.
Invest in your long-term goals. Analyze your traffic and what brought you sales within that period but do not rely too much on discount code. Marketing and growth, in general, is a marathon, not a sprint. Allowing day-to-day experiences to derail your long-term strategy is an issue I deal with so often, it's ridiculous.
Focus on what works. Try to reproduce it. Build your emailing list. Set up automation for onboarding, abandoned carts, and people who join your email list. Set up remarketing through adroll, and google adwords, and focus on a comprehensive digital marketing strategy.
You have to keep fighting until you get the results you want. There's no easy way around it. There is no shortcut. No one will be able to tell you a thing that suddenly makes you a million dollars tomorrow.
Just had a look at your website. You're missing out so many vital infos!
Looking at your product description;
Hope this helps to increase sales.
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