FROM CACHE - en_header

CRAZY high sales, and then nothing.

Max_Feber
Tourist
7 0 1

Hi,

Last week we KILLED it with sales, we launched on HSN and The Grommet and saw a record amount of sales traffic to our website.  All of the promotion got people really excited about our product and we did really well on our website.  Then, yesterday is slowed down, and today we're back to where we were the week before last.  What should we do to gain back the sales momentum and drive targeted traffic similar to that which came from the platforms we launched on?

 

Any advice would be super appreciated.

Replies 28 (28)
Karan_Jassar
Pathfinder
188 0 31

First of all congratulations on the spike!

  1. Try retargeting via ads.
  2. Make lookalike audiences of everyone who visited your website. Please say your fb pixel was placed on your site.
  3. Work with testimonials. Show off these in ads and on your site.
  4. Continue to use the Grommet and HSN advantage. On your site say - As shown on Grommet and HSN (use logos).
  5. Target people who abandoned cart with an offer.
  6. Reach out to people who started checkout or bought from you, whoever's email ID you have with a referral offer/ code linked with an offer.

The most powerful points being 1 and 2.

I noticed your site does not have social media icons, leading to YOUR social media profiles. Add those.
All the best!

- Karan
OrangeTwig - Automates Social Media Marketing for Shopify Sellers. Turns your followers into Customers.
 

Karan Jassar
Founder, https://Socioh.com
Make great ads for Free.
See demo with your store: https://socioh.com/demo?src=sig
Learn about ads here: https://www.facebook.com/groups/sellersuccess/?src=sig
Alex_Keats
New Member
1 0 2

personally for my store, I use a rewards program to try and retain customers. I've gotten great feedback from my customers, the ones that keep coming back get to rack up the points, and newcomers can earn points by sharing us on social medias. the one i use is Sweet Tooth since it's free and I like the way it looks, but you can shop around. just my two cents! 🙂

Luis_Morales2
Shopify Partner
62 0 12

Hey Max,

Now you know that content on the right platforms is a profitable advertising channel for you. Spend as much time as you can reaching out to sites that have the same demographic as HSN and The Grommet to reach more people.

Along these lines, in addition to having content on those sites, also create your own. The reason I say this is because cold brew coffee has over 70,000 searches per month on Google, so being present in search is a good strategy for you to implement. You should also implement Google Shopping Ads, which show up at the top of search, are on a CPC basis so they're inexpensive if no one clicks and profitable if they end up buying.

Like Karan said, use Facebook to retarget site visitors that didn't convert and build lookalike audiences. Additionally, build audiences around people with interests in Coffee and publications like The Grommet (wich as 280,000+ likes on Facebook) and HSN (one million plus likes).

I hope this isn't information overload! If you need any assistance, I do this professionally for my clients so feel free to reach out at luis@luisemorales.com

Luis

Mister_Max
Excursionist
50 0 12

Google adwords are very expensive. Popular search words can cost a few dollars per click 

Adam_Eggleston
New Member
2 0 1

Start an ambassador program! Give your ambassadors a lifetime discount and a small cut of of the sale before tax and shipping. Create a FB group that your ambassadors can be a part of. Apply to my abmassador program if you want to see the templates we send out to all our applicants. This has easily tripled our sales. 

Karin2
Tourist
10 0 2

Hi Max,

Am happy for you! 

Just do the same thing again! Again and again! 🙂

 

Loretta_Kaneshi
New Member
1 0 0

Karan and others above gave amazing marketing advice.  From a customer perspective, one thing that seems to be missing is the number of uses per filter!  (Maybe the demos on HSN and Grommett explained that part).

I saw your product and thought, cool, maybe I'll buy some for family members.  But, I didn't see how many uses per filter, so I have no idea of the true cost.

(I am using Shopify, but in a very simple way so far, catchadreamstudio.com to sell my jewerly and metalsmithing classes).

Loretta T. Kaneshige
catchadreamstudio.com
Jewelry and Metalsmithing classes

Henry_Burns
Excursionist
74 0 12

Hi Max,

You shop looks really good 🙂

Maybe you could try to increase the conversions with the visitors you still have.
You can try to achieve this by adding a social proof in your shop. This can be achieved by showing orders from other customers, which can give your shop some new momentum.
You can try to achieve this with an app I made, called Show Recent Orders. You can get it here with a free 10 day trial 😉
This app helped a lot of store owners to increase conversions and it might also help you.

I wish you luck!

https://apps.shopify.com/show-recent-orders ~ Show your visitors that others are buying from you!
Phil_Elliott
New Member
5 0 0

Adam Eggleston - How do you go about paying your ambassadors after they have made you a sale? Can they track this too?

Cheers,

Phil

Shaun_Mensior
New Member
1 0 0

I actually had the exact same question, how many times can you use the filters? I was actually ready to buy but could not find that info anywhere. The bag just says reuable. ??? Maybe I need to watch the video?

Very cool product!

rito
Shopify Partner
261 1 48

Hi Max,

If you’re looking for quality traffic, for free, check out the 5-star Ads app (https://apps.shopify.com/ads)

Cheers,

Ryoma

-------------------------------------------------------------------------------------------

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Eva3
New Member
1 0 0

Three observations for me:

1. On your about page consider adding a photo of the creator or the team - people feel "safer" about purchasing when they can see the face behind the curtain.
2. As mentioned before, add some social proof, either through a pop up that displays recent sales ( I uses Sales Pop myself) and add in some testimonials. There are lots of great apps for that
3. If you are going to have a blog you have to post a little more often. Don't just have the blog because it is an "in" thing to do. A blog can drive LOTS of traffic if done right

Rashid_Khan
Tourist
5 0 1

Some great advice above. What Karen said was spot on. We too are building our brand and finding ways of driving traffic to our store so reading your comments here are very valuable to us. Shopify has built a fantastic platform with very good support.

The key is to find what works for you. Not everything works for eveyone all the time. Try different things and whatever works, do more of that but never be shy to try new ways.

Ashley_Ellis
New Member
2 0 0

Adam,

Could you provide me an email so I can reach out to you to gather more insight on your ambassador program?

 

Ashley

Rebecca_Jones1
New Member
1 0 0

Make lookalike audiences of everyone who visited your website. 

I'm intrigued by this point, can you clarify? 

Jodie
New Member
2 0 0

Hi Matt what app do you use to generate codes and manage your ambassador program? It's an awesome idea and I would love to try it out. My email is jodie@cleankissorganics.com.

thanks 

design-buyer
Tourist
3 0 2

The absolute best advice I could ever give in this situation: Discount codes are amazing for sales but you inevitably lose traction once the discount period ends. 

Do not rest your laurels on day-to-day performance. It's like doing day trading on the stock market. Sure, you can make some money but it misses the point. 

Invest in your long-term goals. Analyze your traffic and what brought you sales within that period but do not rely too much on discount code. Marketing and growth, in general, is a marathon, not a sprint. Allowing day-to-day experiences to derail your long-term strategy is an issue I deal with so often, it's ridiculous. 

Focus on what works. Try to reproduce it. Build your emailing list. Set up automation for onboarding, abandoned carts, and people who join your email list. Set up remarketing through adroll, and google adwords, and focus on a comprehensive digital marketing strategy. 

You have to keep fighting until you get the results you want. There's no easy way around it. There is no shortcut.  No one will be able to tell you a thing that suddenly makes you a million dollars tomorrow. 

glen_maher
Tourist
25 0 2

What are you using to drive traffic? Fb did a pixel change and has affect alot of store recnetly. 

GLEN MAHER
JKD19
Tourist
25 0 1

Just had a look at your website. You're missing out so many vital infos!

  • No type of credit cards / payment icons (what payment methods do you accept?)
  • No Shopify secure
  • No contact link and telephone number
  • No Privacy Policy
  • No Term and Conditions
  • No Delivery/Returns informations
  • No Profile - who you are, where are you based?..etc

Looking at your product description;

  • No size, kilograms and weight of coffee?

Hope this helps to increase sales.