Re: Create 301 SEO, will the SEO ranking be maintained?

Create 301 SEO, will the SEO ranking be maintained?

Shopify Partner
1 0 0

When migrating data from another platform to Shopify, I’ve set up 301 redirects for the URLs. However, the source URLs end with a trailing slash (e.g., ‘domain/tycner/’). Since Shopify doesn’t allow trailing slashes at the end of URLs, I’m concerned whether this might impact the ranking of the URLs. Is there a way to address this?

Replies 3 (3)

Shopify Partner
20 0 4

I don't think trailing slash makes a difference SEO wise. But if the url structure is completely different, I highly suggest you signup to Google Search Console or use Google's Change of Address tool.

PageCrafter - Build Beautiful Product Descriptions that Improve Conversion

DM me your product page and I will help you improve it for free.

3 0 1

Shopify automatically handles trailing slashes by redirecting URLs with a trailing slash to the corresponding URL without it.


This should not negatively impact your SEO or rankings.


Just ensure that your 301 redirects are correctly set up from the old URLs to the new Shopify URLs without trailing slashes.


If you encounter any issues, you can use Shopify's URL redirect feature to manually ensure all old URLs properly redirect to the new format.

New Member
22 0 0

Shopify has its own custom URL structure as compared to other CMS based and coding e-commerce stores. You don’t get too much customization flexibility and it is hard to implement the existing URL structure. So you should be very careful while migrating your store to it.

As your question states, you are worried about the additional forward slash that appears in your previous URL. Which is probably not that serious issue as it may or may not appear and doesn't affect the search rankings.

On the other hand if you completely change the URL structure and apply 301 permanent redirect to new one, it will effect your search presence. Because there are chances that new URL may not get that position quicker.

The only benefit of 301 redirect is you don’t loose already coming traffic to that indexed URL. By moving to new URL structure it will considered as fresh pages. This redirection also saves your backlinking efforts to existing pages.

Was your question answered? please mark it as an Accepted Solution
Phone: UK (London): +44 745 815 4681, US (New York): +1 (315) 384-0572
Try ConvertMate Shopify SEO App